In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash reveal a complete, modern blueprint for generating local gas-boiler leads in the UK.
They unpack how Google Business Profiles link to local rankings, how SEO-optimised service pages strengthen both website and map visibility, and why PPC campaigns require strict negative-keyword management to avoid wasted spend.
James and Kasra also explore Meta Ads and organic social as scalable engines for local demand, explaining the interplay between platform algorithms, content volume, and audience intent.
They introduce AI search as an emerging channel — where brands must show presence on LLM-driven engines like ChatGPT, Gemini, Claude, and Grok — and contrast trades-people platforms such as Checkatrade and Bark with exclusive-lead models like FatRank.
The episode closes with a data-driven comparison of inbound vs outbound lead generation, highlighting why inbound leads produce significantly higher conversion rates for UK trades businesses.