In this episode of Turning Point, Blaine Bertsch sits down with Eric Hui, founder of Terracea, to explore his journey from corporate life to launching a premium cold-weather outdoor apparel brand. Eric shares how he identified market gaps in the outdoor industry, navigated the challenges of product development, and leveraged platforms like Kickstarter to secure funding and build early momentum.

The conversation highlights the realities of entrepreneurship, including the resilience required to overcome setbacks, the strategic shift from wholesale to direct-to-consumer, and the importance of managing cash flow and seasonality in the apparel business. Eric also emphasizes the role of branding, storytelling, and audience engagement in building a lasting connection with customers in a competitive marketplace.

Packed with insights on perseverance, adaptability, and the entrepreneurial mindset, this episode offers valuable lessons for founders, apparel entrepreneurs, and anyone looking to turn an idea into a thriving brand. From funding strategies to long-term growth, Eric’s story is a roadmap for balancing creativity, execution, and resilience.

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#entrepreneurmindset #apparelbrand #kickstarter #businessgrowth #outdoorindustry

Listen on your favorite podcast network or at turningpoint.buzzsprout.com

Learn more about Terracea and connect with Eric at Terrracea.com

Watch on YouTube: https://youtu.be/cX19hcnlU00

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