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Using Neuroscience to unlock Capability for Change
Manage episode 341467059 series 2917485
"using the ideas of neuroscience and recognising that it is the brain of the person we are talking to - that's the real stakeholder - and therefore getting under the skin of what's happening and finding out how they're feeling is so important."
How can we measure our Capability for Change?
In this episode of The Neurocast™️ Cheryl Stapleton is joined by Andy Dean and Melanie Franklin to chat about why sometimes, despite our best efforts, change just doesn't happen quick enough, or doesn't achieve the results needed. Melanie talks to us about the work she is doing with senior leaders from global corporations to measure their capability for change. Her Enterprise Change and Transformation Survey provides deep insights into the obstacles that can arise during the change process. Turning to neuroscientific methods has been the key to Melanie's success, allowing her to help leaders unlock the real problems and begin to understand the emotive factors that can make or break the drive for change.
Melanie Franklin is a highly respected thought leader in change management with an impressive track record of successful realisation of business change programmes across public and private sector organisations. Melanie is a consultant, speaker, author, Chief Examiner, Founder of the Continuous Change Community and Director of Agile Change Management.
Andy Dean is one of the Founders of Truthsayers® and Cheryl Stapleton, Head of Communications at Truthsayers® joins Andy and Melanie for this insightful conversation.
❇️ Find out more about Agile Change Management the Capability for Change benchmarking survey: https://agilechangemanagement.co.uk/event/enterprise-change-transformation-survey
❇️ Watch more from The Neurocast™️: https://truthsayers.io/truthsayers-neurocast/
❇️ Contact us at Truthsayers®️: [email protected]
Please follow ➡️ like 👍 and share 🚀 content from Truthsayers®️ and Truthsayers NeurocastTM on our social channels - all our contact details are here: ❇️ https://linktr.ee/truthsayers ❇️
Chapters
1. Using Neuroscience to unlock Capability for Change (00:00:00)
2. Introducing Melanie Franklin (00:00:41)
3. Andy Dean gives background on Truthsayers (00:01:46)
4. Why is change so difficult? (00:02:51)
5. Measure attitudes and feelings (00:05:52)
6. Why traditional surveys are not going deep enough (00:06:47)
7. The danger of overstating in traditional surveys (00:08:12)
8. How can Neurotech get to people's emotions? (00:10:11)
9. The neuroscience behind the tech (00:12:14)
10. Comparing outcomes: Implicit versus Explicit (00:13:03)
11. Where the real problems lie (00:13:21)
12. Using neuroscience to tap into the brain (00:13:39)
13. The role of traditional surveys (00:15:17)
14. The new frontier in measuring what drives change (00:16:43)
15. Global partners who are ahead of the game (00:16:59)
16. A global survey for business leaders (00:17:57)
17. What does it take effect positive change? (00:18:57)
18. How the Capability for Change survey works (00:19:26)
19. Translating Neurotech for a global audience (00:19:49)
20. A brave new world (00:20:20)
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