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The Counterintuitive Move That Made Paid Media More Profitable

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Manage episode 521002939 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in return on ad spend. But the real story isn’t about bigger budgets. It’s about redefining success, modernizing measurement, and building a scalable marketing engine that empowers internal teams instead of replacing them.

You'll learn:
✅ How legacy brands can scale with AI-driven ad strategies
✅ Why “quality intent” beats raw traffic every time
✅ The role Performance Max, Demand Gen, and Criteo played in measurable ROI
✅ How FireCrown doubled conversions while lowering costs
✅ Why knowledge transfer is the real long-term differentiator

👉 Read the blog that inspired this episode:
FireCrown Case Study: From Legacy Brands to Scalable Digital Growth

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 521002939 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in return on ad spend. But the real story isn’t about bigger budgets. It’s about redefining success, modernizing measurement, and building a scalable marketing engine that empowers internal teams instead of replacing them.

You'll learn:
✅ How legacy brands can scale with AI-driven ad strategies
✅ Why “quality intent” beats raw traffic every time
✅ The role Performance Max, Demand Gen, and Criteo played in measurable ROI
✅ How FireCrown doubled conversions while lowering costs
✅ Why knowledge transfer is the real long-term differentiator

👉 Read the blog that inspired this episode:
FireCrown Case Study: From Legacy Brands to Scalable Digital Growth

  continue reading

58 episodes

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