In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get found online, and if you're not optimizing for GEO, you’re missing out on valuable visibility.

To stay ahead, you need a championship-level strategy. Using a blog from 20 year SEO and Digital Marketing expert Katie Fleming as the foundation, we’re covering 4 key plays that will help your digital marketing efforts score a big victory:

🏆 Create MVP-Worthy Content – AI prefers well-structured, unique content that directly answers user questions.
🔍 Master the Zone Coverage with Long-Tail Keywords – Natural, conversational search queries are the future of discovery.
🛡️ Implement a Strong Defensive Scheme Against Spam – Trustworthiness is critical for both traditional and AI-driven search.
📊 Study the Game Film Religiously – Monitor AI-generated responses like you would traditional SEO rankings.

Don’t get left on the sidelines—learn how to optimize for both SEO and GEO to stay at the top of search results.

📖 Read the full blog for more insights

#SEO #GEO #AIsearch #DigitalMarketing