🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the digital gales hit.

You’ll learn:
✅ Why ignoring data warnings can be fatal for your brand
✅ How complacency disguises itself as stability
✅ Why storytelling creates lasting brand resilience
✅ How AI and predictive analytics can help you anticipate disruption
✅ The three lifeboats every brand needs to survive the digital storm

👉 Read the blog that inspired this episode:
Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early
🎵 Listen to Gordon Lightfoot’s The Wreck of the Edmund Fitzgerald:
https://music.youtube.com/watch?v=PH0K6ojmGZA