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2026: The Year AI Separates the Winners…and the Losers

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Manage episode 523288959 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into why 2026 is the year AI stops being optional and becomes the dividing line between brands that move ahead and those that fade away. Pulling from Tom Snyder’s blog, they break down the three forces shaping the new marketing landscape, the behaviors separating leaders from laggards, and what teams need to do now to stay relevant.

You'll learn:
✅ Why generative engines are the new “front door” for customer discovery
✅ How GEO (Generative Engine Optimization) determines who shows up and who disappears
✅ Why avoiders, dabblers, and drivers won’t even be in the same race by mid-2026
✅ What AI fluency really means and why it's the new job security
✅ How teams can rethink workflows to win in an AI-driven economy

👉 Read the blog that inspired this episode:
2026: The Year AI Separates the Winners and the Losers

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 523288959 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into why 2026 is the year AI stops being optional and becomes the dividing line between brands that move ahead and those that fade away. Pulling from Tom Snyder’s blog, they break down the three forces shaping the new marketing landscape, the behaviors separating leaders from laggards, and what teams need to do now to stay relevant.

You'll learn:
✅ Why generative engines are the new “front door” for customer discovery
✅ How GEO (Generative Engine Optimization) determines who shows up and who disappears
✅ Why avoiders, dabblers, and drivers won’t even be in the same race by mid-2026
✅ What AI fluency really means and why it's the new job security
✅ How teams can rethink workflows to win in an AI-driven economy

👉 Read the blog that inspired this episode:
2026: The Year AI Separates the Winners and the Losers

  continue reading

60 episodes

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