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Building an Informed Marketing Budget: Part 2 – Recurring Costs
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In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter.
Key Takeaways:
- Realistic monthly budgets for SEO, SEM, and local targeting
- What goes into performance reporting and why it’s worth the cost
- How CRO tools and tactics can boost ROI over time
- Why analytics should always be a line item in your plan
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