Alex Stanford, the founder of St. Belford, a company specializing in lifestyle planners and journals designed to help individuals prioritize self-care, build healthier habits, and achieve personal growth. Alex shares her entrepreneurial journey, including her motivation behind starting the business in 2017 following personal burnout, and the unique features of St. Belford planners that differentiate them from others in the market. She discusses the design and manufacturing processes, the challenges faced during the initial launch, and the strategies used to market the product successfully. Alex also highlights the company’s expansion into the U.S. market and emphasizes the importance of maintaining a healthy profit margin. The episode delves deeply into the struggles and triumphs of running a seasonal e-commerce business focused on wellness and productivity.