Emma Rose Cohen, the innovative CEO and founder of Final Straw, on Treptalks. In this insightful episode, Emma shares her journey from being a ski bum to becoming a leading entrepreneur in the sustainability movement. She discusses how Final Straw, the pioneering reusable and collapsible straw, launched on Kickstarter and raised $1.8 million shortly after. Emma dives deep into the strategies she used to build her successful business, the challenges of targeting single-use plastics, and the lessons she learned along the way. Discover how she managed initial production hurdles, navigated virality, and her thoughts on the future of sustainability.