The Impact Of AI On Destination Marketing Featuring Discover Puerto Rico Travel Trends With Dan Christian podcast

The Impact of AI on Destination Marketing featuring Discover Puerto Rico

8d ago 1:12:15

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In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey.

Our conversation explores how the destination uses AI to turn inspiration into real itineraries - helping travelers move from “where should I go?” to “here’s my perfect trip.” From safety questions to salsa lessons, from coffee haciendas to eco-adventures, we unpack a practical framework for personalization that respects the island’s identity and lifts up small, local businesses.

Then, Mindtrip’s CMO, Michelle Denogean joins to share what they’re seeing across destinations: how conversational trip planning surfaces hidden gems, why human storytelling still matters, and how AI-driven insights are helping DMOs refine content, fill information gaps, and connect more deeply with travelers.

If you’re rethinking how to market destinations in the age of AI—or simply want to see what smarter, more human-centered trip planning looks like - this episode offers both inspiration and actionable ideas for the road ahead.

We hope you enjoyed this series! For more information, please visit Mindtrip.

Don't forget to oin us at our AI Summit next week for a panel discussion “How DMOs Are Being Transformed By AI,” hosted by Matthew Gardner from Travel Massive London. If you’re listening after October 28–29, watch on our YouTube channel: Travel Trends Podcast.

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Chapters

1. Series Setup And Guest Lineup (00:00:00)

2. Introducing Storm And Puerto Rico (00:01:58)

3. Puerto Rico’s Status And Identity (00:03:20)

4. DMO Mission And Measures Of Success (00:05:45)

5. Balancing Community And Visitor Needs (00:07:45)

6. From Promotion To Curated Journeys (00:09:20)

7. Personalization At Scale With AI (00:11:20)

8. Rethinking Navigation And Content Surfacing (00:14:00)

9. Mindtrip As Interactive Trip Planner (00:16:00)

10. Safety, Culture, And Human-Made Content (00:18:30)

11. Full-Funnel AI And Partner Integration (00:21:00)

12. Data, Regionalization, And Segments (00:23:00)

13. Practical AI Adoption Advice (00:25:30)

14. The Near Future Of Destination Marketing (00:28:20)

15. Campaign Vision: Live Boricua (00:31:10)

16. Why Travel To Puerto Rico (00:33:20)

17. Where To Learn More And ESG Focus (00:36:00)

18. Introducing Michelle From Mindtrip (00:37:20)

19. Why These DMOs And What They Share (00:39:20)

20. Mindtrip’s Origin And Vision (00:41:30)

21. From Consumer App To DMO Platform (00:44:00)

22. Behavior Shift To Conversational Search (00:46:40)

23. Content Gaps And Key Facts Strategy (00:49:10)

24. Implementation Lessons And Stakeholders (00:51:40)

25. Pricing, Fit, And Getting Started (00:54:20)

26. How To Connect And Upcoming Events (00:56:40)

27. Series Wrap And AI Summit Details (00:59:00)

161 episodes