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Girl Gone Global: Building a Bold New Kind of Travel Brand with A Dose of Travel
Manage episode 515141195 series 3474086
We’re kicking off our new Emerging Multi-Day Operators series - spotlighting how a new wave of founders is reinventing group travel for modern explorers. The multi-day category is poised for growth in the next 5-10 years an impressive average of 20–30% annually, driven by travelers seeking deeper connection, curated itineraries, and shared experiences.
In this episode, we meet Dr. Nabila Ismail, pharmacist turned founder and creator of A Dose of Travel, who turned her solo travel storytelling into a thriving small-group brand that celebrates belonging for South Asian travelers while welcoming all who share that spirit of curiosity and connection.
Nabila shares how her first “MVP” trip to Bali sold out without even a website, and how scaling meant moving from spreadsheets to modern systems, partnering locally, and building SOPs that protect traveler experience. We unpack how A Dose of Travel differentiates through community rituals, women-only and singles formats, immersive local partnerships, and value-forward stays that prioritize culture over flash.
We also explore how distribution is evolving beyond social—through tourism board collaborations, co-branding, and the growing role of travel advisors as travelers crave human guidance in a digital world.
As multi-day travel continues to surge, A Dose of Travel shows how small, tech-enabled brands can punch above their weight - staying human, connected, and true to their mission. For more information on A Dose of Travel, please visit doseoftravel.co/.
👉 Listen to Girl Gone Global: Building a Bold New Kind of Travel Brand Now
🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad
The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.
https://www.traveltrendspodcast.com/
Chapters
1. Cold Open On AI And Virality (00:00:00)
2. Host Intro And Series Setup (00:00:35)
3. Why Multi‑Day Tours Are Surging (00:02:31)
4. Sponsor Shoutouts And Events (00:04:14)
5. Meet Nabila And Her Origin Story (00:05:17)
6. From Content To Community To Tours (00:08:28)
7. Serving The South Asian Traveler (00:11:28)
8. Early Trips, Product-Market Fit (00:15:42)
9. Sourcing Markets And Global Reach (00:19:03)
10. Operations Reality And Tooling (00:21:05)
11. Tech Stack And Why Torsetta (00:23:05)
12. Distribution, Partnerships, OTAs (00:25:24)
13. Private Vs Group Demand Signals (00:28:00)
14. Inclusive Community And Safety (00:31:40)
15. New Destinations And Risk Perception (00:33:58)
16. Audience Demographics And 45+ Expansion (00:37:10)
17. Differentiating The Product Experience (00:40:06)
18. Social Strategy And Channel Focus (00:42:10)
19. Repurposing Content With AI (00:46:03)
20. Beyond Marketing: AI For Ops (00:48:36)
21. Vision: Club, Membership, Belonging (00:51:17)
22. Dream Collaborations And Partners (00:53:08)
23. Impact Stories And Community Proof (00:54:28)
24. Rapid Fire: Gear, Apps, Places (00:57:40)
25. How To Connect And Final Credits (01:01:20)
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