About Mike Morse: Mike Morse is the founder of the Mike Morse Law Firm, Michigan’s largest personal injury practice, which has recovered over $2 billion for clients. As CEO of Fireproof Performance, he helps law firm owners across the country build wildly profitable, system-driven businesses through coaching, consulting, and keynote speaking. He is the best-selling author of Fireproof and a nationally recognized expert in scaling legal teams, streamlining operations, and empowering leaders to delegate and elevate. A former adjunct professor of Law Practice Management, Mike combines decades of hands-on legal experience with business acumen to guide firms toward predictable, sustainable growth.

In this episode, Ted and Mike Morse discuss:

• Leadership during adversity and how it shapes long-term business success
• Strategic use of data and forecasting to drive smarter decisions
• Building high-performing teams through intentional hiring and culture
• The value of coaching, mentorship, and community in professional growth

Key Takeaways:

• Building a business that scales reliably requires more than instinct—it demands consistently tracking key metrics like lead quality, marketing spend efficiency, case or client velocity, and outcome timelines to drive informed, confident decisions.
• Visionary leaders achieve more when they partner with operationally-minded integrators who can turn ideas into systems, helping translate long-term goals into day-to-day execution across the organization.
• Sustainable teams are built by using structured hiring tools like personality assessments and cultural alignment screening, while also fostering environments that reward performance with transparency, compensation, and purpose.
• Coaching programs that combine real-time accountability, peer collaboration, and tailored implementation support can dramatically shorten the learning curve for organizations looking to grow with less trial and error.

"If you have firm roots planted into the ground like a big oak tree, you're not going to fear any storm." — Mike Morse

Connect with Mike Morse:

Website: https://www.855mikewins.com/

Book: Fireproof: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530

LinkedIn: https://www.linkedin.com/in/michaeljmorse/ & https://www.linkedin.com/company/mikemorselawfirm/

Twitter: https://x.com/855mikewins

Facebook: https://www.facebook.com/mikemorselawfirm/

Instagram: https://www.instagram.com/855mikewins/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.