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TP435: The Website Is Now a Platform

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Manage episode 482771746 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, hosts Chris Boyer and Reed Smith challenge the outdated mindset of the hospital website and explore how health systems can architect unified platforms that drive growth, deliver care, and personalize experiences.

  • The platform shift – Drawing from other industries, we explore how websites are becoming engines for acquisition, service delivery, and retention.

  • From brochure to business tool – What defines a true healthcare platform, and what signals that a system is still stuck in the past?

  • Progressive profiling in action – How health systems can collect data over time to build trust and power personalized journeys.

  • Operational impact – Why this matters now for CRM, downstream campaigns, and measurable ROI.

Shawn Gross, VP of Growth at Phase2 Technology, joins to share how progressive profiling helps health systems transform anonymous website visitors into engaged patients—without sacrificing trust or overwhelming users.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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497 episodes

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TP435: The Website Is Now a Platform

touch point podcast

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Manage episode 482771746 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, hosts Chris Boyer and Reed Smith challenge the outdated mindset of the hospital website and explore how health systems can architect unified platforms that drive growth, deliver care, and personalize experiences.

  • The platform shift – Drawing from other industries, we explore how websites are becoming engines for acquisition, service delivery, and retention.

  • From brochure to business tool – What defines a true healthcare platform, and what signals that a system is still stuck in the past?

  • Progressive profiling in action – How health systems can collect data over time to build trust and power personalized journeys.

  • Operational impact – Why this matters now for CRM, downstream campaigns, and measurable ROI.

Shawn Gross, VP of Growth at Phase2 Technology, joins to share how progressive profiling helps health systems transform anonymous website visitors into engaged patients—without sacrificing trust or overwhelming users.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

497 episodes

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