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TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

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Manage episode 479925741 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public perception of healthcare organizations—and what can be done to defend and strengthen online reputation before it drifts away into the ocean of algorithms. They discuss

  • How third-party platforms like Google, Yelp, and Facebook Groups are now setting the first impression for hospitals and health systems
  • Why AI-generated summaries and reviews are redefining what consumers see—and why not managing online profiles leaves your brand vulnerable
  • The rise of fake, AI-generated reviews and why healthcare organizations are especially exposed
  • How "reputation forecasting" is becoming a necessary strategy to predict and prevent reputational risks before they escalate.
  • The growing gap between consumer expectations and healthcare reality when it comes to digital trust, and why maintaining accurate, up-to-date information is the new frontline in brand management.

Aaron Clifford from Press Ganey joins to share new research on how online reputation shapes consumer choice today, and what healthcare organizations must do to keep trust strong in the age of AI-driven consumer behavior.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

495 episodes

Artwork
iconShare
 
Manage episode 479925741 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public perception of healthcare organizations—and what can be done to defend and strengthen online reputation before it drifts away into the ocean of algorithms. They discuss

  • How third-party platforms like Google, Yelp, and Facebook Groups are now setting the first impression for hospitals and health systems
  • Why AI-generated summaries and reviews are redefining what consumers see—and why not managing online profiles leaves your brand vulnerable
  • The rise of fake, AI-generated reviews and why healthcare organizations are especially exposed
  • How "reputation forecasting" is becoming a necessary strategy to predict and prevent reputational risks before they escalate.
  • The growing gap between consumer expectations and healthcare reality when it comes to digital trust, and why maintaining accurate, up-to-date information is the new frontline in brand management.

Aaron Clifford from Press Ganey joins to share new research on how online reputation shapes consumer choice today, and what healthcare organizations must do to keep trust strong in the age of AI-driven consumer behavior.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

495 episodes

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