After a summer break, welcome back to season three of the pod. It's going to be a special season. I recently launched my latest book, Expected Value: The System to Prove, Measure, and Scale Value. And thanks to our sponsor Wazoku, across this season, you'll hear the full audio version of the book. It's a story, a system, and a toolkit designed to finally answer the question that every innovator faces. How do we prove, measure, and scale the value of the innovation work that we do? Each episode takes you chapter by chapter through the book, exclusively for Total Innovation Podcast subscribers, and before the full audiobook release later this year.

In this opening episode, we set the stage for the system that redefines how innovation is measured. You'll hear the forward, the introduction to Act One, The Problem with Innovation Performance, and Chapter One, The Innovation Illusion, where we meet Freya and her team as they confront the uncomfortable truth about why so much innovation fails to perform.