324. Erin Krueger: How To Build The Team And The Culture That Dominate The Market Top Real Estate Agents Tell How They Do It: Jere Metcalf podcast

Content provided by Jere Metcalf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jere Metcalf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast »
324. Erin Krueger: How to Build the Team and the Culture that Dominate the Market

4d ago 57:25

MP3•Episode home

In this episode, 324, Jere is talking to Erin Krueger, the number one real estate agent and team in Nashville, Tennessee, not to mention a top agent, at number 15, in the country.

Erin is back, after 200 episodes, for round three.

She shares where she is now, the incredible successes, and the unthinkable tragedies that have shaped her journey... and of course, the release of her new book, Capture the Culture, as Erin and Jere talk about:

How to Build the Team and the Culture that Dominate the Market

⏱️ Timestamps:

00:00 Intro (About Erin)
00:44 Meet Erin
01:11 Her Book: “Capture the Culture”
01:53 Why Write It & Who It’s For
03:33 Difficult Days Don’t Define Us
05:59 Gratitude & Leadership on the Farm
07:04 Get Uncomfortable to Grow
07:28 The Insatiable Demand for Authenticity
08:01 Owning Your Power in Tragedy
10:48 Decisions Beyond the Bottom Line
13:55 Client Conversations in Difficult Times
15:31 “Real” Real Estate—When Clients Need Us
15:51 Caring Without Crumbling
17:29 Erin’s Tests for Hiring
18:59 Culture-Fit Interview Questions
20:28 Another 'Erin Hiring Test'... “Email Me Tonight”
22:02 How to Hire People Who Care as Much as You
24:58 Leading to Win (1/30/60/90; how and when to let go)
27:05 Nixing Negativity Before It Spreads
32:33 Commitment to Appreciation
33:38 Growing & Promoting Top Talent
37:56 Knowing Talent When You See It
39:41 Scripting and Authenticity
42:43 Setting the Appointment
43:08 Controlling the Conversation
43:54 To Build—or Not—to Build a Team
46:12 Team Culture Audits & Feedback
47:41 Owning Your Mistakes in Leadership
49:47 Strength in “I Don’t Know”
51:37 Commission Conversations & Articulating Value
52:33 “I’m Worth 12, but I'll Charge…” (value moments)
54:23 Erin’s Top Resource for Success
55:28 Should You Write a Book?
56:36 The One Thing to Remember
🔎 Quotes:

“When you put yourself in uncomfortable positions and put yourself out there, things magically happen.”

“Real estate is the vehicle; people are the priority.”

“Listening is the number one skill in real estate.”

“Leading my team, I’m like the NBA coach with a championship team—I push them to heights they didn’t know they could reach.”

“Difficult days do not define us—what we do with them does.”

“Fail forward. Don’t live in the setback—keep moving.”

“Don’t half-ass things–do it 110%”

📖 Book:

Capture the Culture by Erin Krueger https://amzn.to/4gk1kJR

JMPodcast.com
Where top real estate agents well how they do it.
This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.
► YouTube Channel: YouTube.com/c/JereMetcalfPodcast

Chapters

1. Meet Erin (00:00:00)

2. Meet Erin (00:00:45)

3. Her Book: “Capture the Culture” (00:01:11)

4. Why Write It & Who It’s For (00:01:53)

5. Difficult Days Don’t Define Us (00:03:33)

6. Gratitude & Leadership on the Farm (00:05:59)

7. Get Uncomfortable to Grow (00:07:04)

8. The Insatiable Demand for Authenticity (00:07:38)

9. Owning Your Power in Tragedy (00:08:01)

10. Decisions Beyond the Bottom Line (00:10:48)

11. Client Conversations in Difficult Times (00:13:55)

12. “Real” Real Estate—When Clients Need Us (00:15:31)

13. Caring Without Crumbling (00:15:51)

14. Erin’s Tests for Hiring (00:17:29)

15. Culture-Fit Interview Questions (00:18:59)

16. Another 'Erin HiringTest'... “Email Me Tonight” (00:20:28)

17. How to Hire People Who Care as Much as You (00:22:02)

18. Leading to Win (1/30/60/90; how and when to let go) (00:24:58)

19. Nixing Negativity Before It Spreads (00:27:05)

20. Commitment to Appreciation (00:32:33)

21. Growing and Promoting Top Talent (00:33:38)

22. Knowing Talent When You See It (00:37:56)

23. Scripting and Authenticity (00:39:41)

24. Setting the Appointment (00:42:43)

25. Controlling the Conversation (00:43:08)

26. To Build—or Not—to Build a Team (00:43:54)

27. Team Culture Audits & Feedback (00:46:12)

28. Owning Your Mistakes in Leadership (00:47:41)

29. Strength in “I Don’t Know” (00:49:47)

30. Commission Conversations & Articulating Value (00:51:37)

31. “I’m Worth 12, but I'll Charge…” (value moments) (00:52:33)

32. Erin’s Top Resource for Success (00:54:23)

33. Should You Write a Book? (00:55:28)

34. The One Thing to Remember (00:56:36)

323 episodes

#Business #Jere Metcalf Partners #Careers #Entrepreneur #Real Estate #Luxury #Million Dollar Listing #Atlanta Real Estate #Realtor #Jere Metcalf #BiggerPockets