This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

In this episode, we’re going back to our roots. Host Peter Denby is joined by Dr Lorien Pratt, the co-inventor of decision intelligence (DI), to discuss how it came about, why businesses need it, how organisations can get started with DI, and it’s potential for the future.

Resource one: ‘Link’ is Dr Lorien Pratt’s first book on decision intelligence – www.linkthebook.com

Resource two: We produce 2.5 quintillion bites of data every single day – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/?sh=189f6f8c60ba

Resource three: A survey by McKinsey found only 20% of respondents are confident their business excels at decision making – https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/decision-making-in-the-age-of-urgency

Resource four: ‘The DI Handbook’ is Dr Lorien Pratt’s second book about decision intelligence, which will be published this year – www.dihandbook.com

Resource five: ‘Getting Started with Decision Intelligence’ is Dr Lorien Pratt’s eight-week course on decision intelligence – www.gettingstartedwithdi.com

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