This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

The key to business growth and success is retaining customers. Join host Peter Denby and Costa Coffee’s Ed Child, as they discuss how data plays a vital role in creating loyal customers.

Resource one: The importance of customer loyalty – https://www.forbes.com/sites/forbesagencycouncil/2020/01/29/the-value-of-investing-in-loyal-customers/?sh=31b68a0921f6

Resource two: Existing customers spend 31% more than new customers and are 50% more likely to try new products – https://www.business2community.com/customer-experience/why-your-existing-customers-are-your-best-customers-02199165

Resource three: It costs anywhere from 5 to 25 times more to acquire rather than retain customers – https://blog.hubspot.com/service/customer-acquisition-study?o=73761&t=1578940954&z=196547&sh=1&_ga=2.55216299.1241445799.1578941068-1887897038.1530105100

Resource four: The benefits of customer loyalty programmes – https://www.indeed.com/career-advice/career-development/benefits-of-loyalty-programs

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