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Is loyalty pricing a con, or here to stay?
Manage episode 497385942 series 3279178
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This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
Loyalty pricing is a growing retail trend right now. Tesco and Boots are leading the way with highly personalised prices and discounts; reserved for loyalty programme members only.
But with some consumers wary of member pricing, we dive into whether it's a con, or a genuine benefit that's here to stay.
There's more on our website: hyperfinity.ai/loyalty
Resources mentioned in the conversation:
https://assets.publishing.service.gov.uk/media/6749f28975bb645366b3a2a9/Executive_summary__2.pdf
https://www.gov.uk/government/news/groceries-loyalty-prices-offer-genuine-savings-says-cma
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