Ep 159: Relationship Rhythms: A Simple System To Grow A B2B Network Without Cold Pitching | Jessica Lackey Tiny Marketing: Marketing And Sales Systems For Independent Consultants podcast

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Ep 159: Relationship Rhythms: A Simple System To Grow A B2B Network Without Cold Pitching | Jessica Lackey

2d ago 32:34

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We break down a simple framework for growing a B2B network without spam: expand into the right communities, deepen ties without more calls, and invite people closer with specific five-minute asks. Clear systems, steady cadence, and trust-first behavior turn goodwill into predictable revenue.
• the three seasons of growth: expand, deepen, invite
• how to spot season changes in your pipeline
• deepening without Zoom: comments, spotlights, intros, resources
• making small, specific asks that get a yes
• blocking a weekly sacred sales hour for five touches
• prioritizing past clients, referrers, superconnectors, supersharers
• joining one new niche community per quarter
• right-sizing asks to relationship trust levels
• avoiding vague referrals with researched introductions
• using light tools to avoid outreach overwhelm
Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop up coaching that will help you scale your marketing as a B2B service business

Meet Jessica Lackey -
**Jessica Lackey** is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.
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Chapters

1. Ep 159: Relationship Rhythms: A Simple System To Grow A B2B Network Without Cold Pitching | Jessica Lackey (00:00:00)

2. Welcome And Episode Setup (00:01:37)

3. Defining Relationship Rhythms (00:01:58)

4. The Three Seasons: Expand, Deepen, Invite (00:03:39)

5. Deepening Without More Zoom Calls (00:07:23)

6. Making The Ask Specific And Small (00:10:45)

7. Systemizing Outreach Without Burnout (00:15:22)

8. Who To Track: Clients, Referrers, Superconnectors (00:18:28)

9. Action Steps For Each Season (00:22:11)

10. Warm-Up, Trust, And Non-Pushy Prospecting (00:26:12)

11. Book, Program, And Practical Resources (00:29:09)

12. Tiny Marketing Club Invitation And Closing (00:32:39)

167 episodes