Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources. In each episode, you'll discover actionable strategies to: Craft Powerful Content: Learn how ...
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Sarah Noel Block Podcasts
Welcome to The Badass Women in Business Podcast, where real women share the unfiltered stories behind their success. Hosted by Cristy O’Connor and Aggie Chydzinski, this podcast brings you inside the minds of founders, CEOs, and changemakers who have built, rebuilt, and redefined what leadership looks like. Each week, you will hear how these women turned obstacles into opportunity, silence into strategy, and ambition into impact. These are not highlight reels. They are hard-earned lessons fr ...
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today ...
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Burn It Down and Build It Better: Sarah Noel Block on Confidence, Clients, and Control
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42:00Send us a text In this Season 4 episode of Badass Women in Business, Aggie and Cristy sit down with Sarah Noel Block, founder of Tiny Marketing, to talk about what happens when you stop playing small and start building a business that actually fits your life. Sarah shares how she went from being laid off in 2008 to creating a thriving solo business…
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Ep 163: Your Course Isn’t Failing; Your Onboarding Is | Guest Expert Jasmine Jonte
40:58
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40:58Send us a text We map the new course landscape and show how trust, focus, and thoughtful support turn a crowded niche into an advantage. From onboarding that builds safety to AI-driven upsells, we share practical ways to raise completion and profit without bloat. • market shift post‑2020 and AI making course creation easier • trust recession, proof…
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How to Build a Brand That Blooms: Ashley King on Letting Go, Leveling Up, and Creating Brands That Convert
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53:09Send us a text What happens when a fashion designer and magazine editor turns her creative eye toward helping women entrepreneurs grow their brands and themselves? Ashley King, founder and CEO of BLOOM Virtual.co, joins Aggie and Cristy to share how she built a thriving creative agency that helps women step into their next level of growth with conf…
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Ep 162: A Simple Three-Step Plan To Hit $5,000 In A Week
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13:22Send us a text Join the Fast Cash Mission Interest List to get a personalized invite. Join the 6 to $6k Challenge We share a fast, three-step plan to make $5,000 in a week by packaging a $1,000 mini offer, reactivating warm leads in your DMs and inbox, and proposing logical upsells to past buyers. We also announce a limited 6 to 6K challenge and a …
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Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young
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39:23Send us a text Join the Consultant's Mastermind << FREESIES We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity. • defining gateway offers for B2B committees • mo…
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Ep 160: How A Low-Risk Offer Can Cut Your Sales Cycle In Half
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20:05Send us a text Click Here to join the Gateway Offer Mission. << Expires October 30, 2025. What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery cal…
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Ep 159: Relationship Rhythms: A Simple System To Grow A B2B Network Without Cold Pitching | Jessica Lackey
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32:34Send us a text We break down a simple framework for growing a B2B network without spam: expand into the right communities, deepen ties without more calls, and invite people closer with specific five-minute asks. Clear systems, steady cadence, and trust-first behavior turn goodwill into predictable revenue. • the three seasons of growth: expand, dee…
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Ep 158: From Pop-Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress
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20:24Send us a text We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protec…
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From the Fairway to the Field: Jenn Harris on Reinvention, Leadership, and Owning Every Pivot
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46:28By Aggie & Cristy
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Ep 157: Design the first yes: a tiny offer that sets up the big result
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16:29Send us a text Buy the Gateway Offer Workshop. We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value. • gateway offers as the pa…
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Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn
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13:01Send us a text Buy the LinkedIn Prospecting Course In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads with…
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Julie Smolyansky: Building Lifeway Foods, Leading with Resilience, and the Power of Gut Health
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45:37Send us a text At just 27 years old, Julie Smolyansky became the youngest female CEO of a publicly traded company when she stepped into leadership at Lifeway Foods in 2002. What began as her family’s immigrant dream has grown into the dominant kefir brand in the U.S., with revenues projected at over $185 million in 2024 and distribution across the …
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From Pathology to Purpose: Angela Zeng on Building Karviva and Bringing Ancient Wisdom to Modern Wellness
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51:09Send us a text Angela Zeng, PhD, MBA, is the founder and CEO of Karviva, an award-winning wellness beverage company that blends Traditional Chinese Medicine with modern nutritional science. A pathologist by training, Angela immigrated from China to the U.S., built her own factory in St. Louis when co-packers couldn’t support her unique formulations…
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Ep 155: You Don't Have to Work Twice as Hard to Double Your Income | Hanneke Antonelli
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41:49Send us a text Hanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations. • Giving yourself a promotion from operator to leader…
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From Teacher to Tech Leader: Jennifer Dulski on Resilience, Leadership, and Building Connected Teams
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51:00Send us a text Jennifer Dulski’s career journey is anything but linear. She started as a high school teacher, moved into the nonprofit world, and went on to hold executive roles at Yahoo, Google, Facebook, and Change.org. Today she is the Founder and CEO of Rising Team, a platform that equips managers with the tools to build trust, connection, and …
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Ep 154: Revive Your Referrals: LinkedIn Networking for B2B Service Businesses
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34:17Send us a text LinkedIn Prospecting Workshop - September 22 @ 12pm CST Apply for the Tiny Marketing Club LinkedIn | How I hit multi-six figures in year one. Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or r…
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Scaling Impact, Breaking Silos: How Anne Marie Dougherty Built a $40M Force for Veterans
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49:50Send us a text Anne Marie Dougherty is the CEO of the Bob Woodruff Foundation, where she has led the organization from $4.3 million to nearly $40 million in annual revenue. With no formal business training, she built a high-performing, data-driven nonprofit by applying principles from the for-profit world and building long-term partnerships with co…
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Ep 153: Turning In-Person Connections into Qualified Leads: A Deep Dive with Hayley Denker
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31:40Send us a text >> Apply for the Tiny Marketing Club<< Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads. Marketing expert Hayley Denker reveals her proven approach to leveraging both …
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Burn the Playbook: How Kate Wolff Built Four Companies, Raised Millions, and Rewrote the Rules
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49:06Send us a text Kate Wolff walked away from big agency life with no safety net and built four companies from the ground up. Lupine Creative. No Sheep Studios. Do the WeRQ. LumiTerra. Each one different. Each one intentional. And each one pushing against the industry norms she was told to follow. In this episode, Kate tells the truth about launching …
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Ep 152: Keep Me in Mind: The Four Magic Words of Networking
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1:05:16Send us a text "What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice. In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provi…
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From Best Kept Secret to Booked Out: The Visibility Playbook with Christina Lenkowski
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46:40Send us a text What if the real ROI of being on a podcast isn't the interview itself, but the relationships that come afterward? In this high-energy, straight-talking episode, we sit down with Christina Lenkowski, founder of Publicity by Christina, to hear how she transformed her PR background into a niche agency that helps women entrepreneurs get …
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Ep 151: Consent in Sales: How to Thread Your Offer Without the Hard Pitch
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44:09Send us a text Tired of feeling like you need to choose between making sales and maintaining your integrity? This episode of Tiny Marketing reveals the secret to selling effectively without the pushy tactics that make everyone uncomfortable. Sarah Noelle Black pulls back the curtain on "Silent Selling" – a powerful approach that allows you to upsel…
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Beyond the Highlight Reel: Yuki Bi on Cross-Cultural Growth, Resilient Leadership, and Owning Your Weakness
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48:11Send us a text In this episode of Badass Women in Business, we sit down with Yuki Bi, global advertising executive and co-founder of Helios Worldwide. Yuki shares how her journey from a Canadian ad intern to leading a private equity-backed global consultancy has been shaped by risk, reinvention, and relentless self-awareness. This conversation goes…
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Ep 150: These 39 daily habits transformed my business in just 90 days.
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51:44Send us a text Join the Tiny Marketing Club for only $150! Ever wondered why some consultants consistently attract clients while others struggle to fill their pipeline? The answer isn't luck or market conditions—it's daily habits. In this transformative masterclass, I reveal the 39 everyday profit habits that took me from an empty pipeline to being…
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Pinterest as a Business Powerhouse: From Hustle to Freedom with Laura Rike
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48:45Send us a text In this episode of the Badass Women in Business podcast, Laura Rike, Pinterest strategist and founder of SimplyPintastic®, shares her incredible journey from a burned-out VA to a thriving CEO leveraging Pinterest to create sustainable business growth. Laura’s story is a testament to the power of smart strategies, overcoming obstacles…
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Ep 149: How Time-Blocking and Clear Systems Create the Perfect Client Experience
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33:38Send us a text Have you ever had a service experience so good you were actually happy to pay the invoice? That's exactly what happened when I worked with Knapsack Creative for my website redesign—and I was so impressed, I had to get the inside scoop on how they engineered such a seamless client experience. In this revealing conversation with Savann…
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From Elephant Handler to Software CEO: Betting on Yourself with Libby DeLucien
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35:33Send us a text What do Asian elephants, a messy divorce, a housecleaning hustle, and a tech company have in common? Libby DeLucien. In this episode, Libby shares her unapologetically bold journey from growing up in a family of elephant handlers to becoming a serial entrepreneur and systems expert. She opens up about the real reason she started her …
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Ep 148: Your Lead Magnet Is the First Step to Filling Your Sales Pipeline
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42:48Send us a text Struggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses. In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the…
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How a Real Estate Broker Became a Tech Founder; and Why Women Need to Do It Too
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39:24Send us a text Lisa Troyano-Ascolese is not your average real estate broker. She’s a serial entrepreneur, tech founder, podcast host, and unapologetic advocate for women building their own path to freedom. In this powerful conversation, Lisa shares her evolution from ad sales exec to real estate powerhouse, and the pivotal moment when her CEO told …
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Ep 147: What If Your Next Client Is Already Waiting on LinkedIn?
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29:21Send us a text Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic. The biggest revelation? You don't need to live on LinkedIn to see results. Posting ju…
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When Talk Therapy Isn’t Enough: How Dana Hargus Uses Biofeedback to Heal Dysregulated Kids and Burned Out Adults
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50:09Send us a text Dana Hargus has spent the last 25 years helping kids and families find real relief when nothing else seems to work. In this conversation, she shares how her personal journey as a foster parent led her to build one of Oklahoma’s most innovative counseling practices, where biofeedback is the foundation. Dana explains how overstimulatio…
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Ep 146: Stop Writing Proposals Nobody Reads and Start Selling Gateway Offers
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44:02Send us a text Join the Gateway Offer Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer. Gateway offers represent a paradigm shift in service-based busin…
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Keep Your Eye on the Horizon: Kathy Eberwein on Leading with Integrity, Going Global, and Building Real Impact
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43:58Send us a text Kathy Eberwein is the founder and CEO of Global Edge Group, one of the first woman-owned recruitment agencies serving the global energy industry. From managing multimillion-dollar engineering projects to building a workforce of over 1,000 people across 18 countries, Kathy’s journey is rooted in resilience, values, and bold decisions.…
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Ep 145: Stop Pitch-Slapping and Start Relationship Building
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39:24Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes u…
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Making Justice Personal: Liz Frederick on Leading With Purpose at Avenues for Justice
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38:29Send us a text What does it mean to lead with authenticity in a system built to overlook you? In this powerful episode, we sit down with Elizabeth “Liz” Frederick, the Executive Director of Avenues for Justice: a nonprofit that's been disrupting the incarceration pipeline in New York City for nearly five decades. Liz shares her deeply personal jour…
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Ep 144: Breaking Free: How to Generate Clients Without the Social Media Hustle
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17:18Send us a text Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook. We start by tackling the gold standard of le…
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Permission Granted: Championing Women in Business, Sport, and Self
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45:16Send us a text Thayer Lavielle is the Managing Director of The Collective at Wasserman, where she leads a global practice dedicated to driving investment in women in sports, entertainment, and music. In this episode, Thayer walks us through her nonlinear path—starting in journalism, moving into brand marketing and motorsports, and ultimately buildi…
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Ep 143: From Zero to $6K in Six Days: Your Bridge Offer Blueprint
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29:38Send us a text Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days. At the heart of this approach is the bridge offer (or gateway o…
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From C-Suite to Global eCommerce Mentor: Marissa Rodriguez on Redefining Success
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53:16Send us a text Corporate life gave Marissa Rodriguez a title but not the freedom she craved. After a sudden layoff in 2015, she chose a different path that led her to build a powerful eCommerce consulting business, generate over $100 million in client revenue, and eventually relocate to Greece. In this episode, Marissa shares her journey from fashi…
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Ep 142: The Hand-Raiser Method: Transforming LinkedIn from Network to Sales Pipeline
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9:49Send us a text Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn. This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-t…
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Breaking the Mold: Min Ju Kim on Golf, Glam, and Grit in Business
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49:51Send us a text Summary Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling. …
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Ep 141: Introducing The Bestseller Experiment: Marketing a Novel from Zero Audience
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5:51Send us a text >> Get notified for The Bestseller Experiment << Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts. The Bestseller Experiment is my…
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Pause, Reflect, Move Forward: How Holly Oldham Turned Cleaning into a Catalyst for Change
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39:20Send us a text Holly Oldham built a luxury cleaning business out of grit, grief, and one life-changing poem. After leaving a toxic marriage with just $100 in her wallet, Holly didn’t just survive, she created PRMF Cleaning (Pause Reflect Move Forward) and redefined what success looks like on her own terms. Today, she’s a sought-after house manager,…
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Ep 140: Four Proven Strategies to Book More One-on-One Clients
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41:36Send us a text Ever wondered why some service providers stay consistently booked while others struggle through feast-or-famine cycles? The answer lies not in luck or natural charisma, but in systematized client acquisition funnels that work specifically for one-to-one service businesses. In this revealing masterclass, I pull back the curtain on the…
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Building SoulTech by Bridging Science and Spirit with Crystal Cassidy
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42:44Send us a text What happens when a biotech executive follows a spiritual calling and decides to build a new kind of wellness app? You get SoulPod. In this conversation, Crystal Cassidy shares how her decades-long career in pharmaceutical science, combined with a lifelong meditation practice and a near-death experience, led her to create a platform …
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Ep 139: Behind the Music: The Return of Tiny Marketing's Uncut Summer Series
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9:42Send us a text Ready to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices. Think of it as your all-access backstage pass to marketing wisdom. Every oth…
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Stronger Together: How Brittany Smith and Janki Patel Built a Scalable Pediatric Therapy Business from Scratch
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44:23Send us a text Brittany Smith and Janki Patel are the powerhouse duo behind Jump Ahead Pediatrics. What started as a shared dream between two burned-out therapists became a multi-state staffing agency serving schools with over 100 employees. In this episode, they walk us through how they bootstrapped their way from a $250 rental space to building a…
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Ep 138: The *Perfect* Sales System for Indie Consultants
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15:32Send us a text Interested in learning more? DM me on LinkedIn. Ever feel trapped on that endless sales call hamster wheel? You know the one—where your calendar is packed but conversions are scarce, and each call leaves you more drained than the last? That's exactly where one of my clients found herself recently, questioning her entire business mode…
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Leadership Without Apology: How Christiana Marouchos and Becky Tasker Are Building and Leading in Tech
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42:21Send us a text Christiana Marouchos and Becky Tasker are VPs at StackAdapt. Christiana leads brand and communications. Becky leads growth marketing. Together, they’ve helped shape the company’s marketing strategy, scale its team, and build a culture rooted in clarity, accountability, and equity. In this episode, they talk about what it means to lea…
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Ep 137: Stop Chasing Bad Leads and Start Building a Business You Love | Guest Host: Sweta Govani
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25:48Send us a text Ever feel like you're stuck in an endless cycle of sales calls, custom proposals, and clients who just aren't quite right for your business? This powerful episode tackles the question every service provider eventually faces: "How do I figure out who's the perfect customer for my business?" Sweta Govani shares her journey from exhaust…
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