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Ep 157: Design the first yes: a tiny offer that sets up the big result
Manage episode 511024819 series 2999667
Buy the Gateway Offer Workshop.
We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value.
• gateway offers as the paid first step that proves value
• why clients trust faster when they get an actionable deliverable
• three traits of a strong gateway: repeatable, aligned, preparatory
• examples: audits, blueprints, benchmark reports, assessments, mini workshops
• pricing guidance using 10–25% of the main offer and founders pricing
• packaging with a clear name, tagline, and simple description
• selling via discovery calls, social teasers, and invite-only email
• upsell tactics: fee credit, fast-action bonus, clear timelines
• systematizing with scheduling, templates, and canned emails
• pipeline planning with scheduled follow-ups at 3, 6, and 12 months
Grab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.
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Join my Gateway Offer workshop right below in the show notes
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I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
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Chapters
1. Welcome & Tiny Marketing Promise (00:00:00)
2. Gateway Offers Defined (00:01:58)
3. Why Clients Love the First-Step Win (00:03:33)
4. Three Traits of a Great Gateway (00:05:07)
5. Examples to Spark Your Offer (00:06:52)
6. Trust, Upsells, and Pipeline Planning (00:08:41)
7. Name, Frame, and Price It Smart (00:09:50)
8. Selling via Calls, Social, and Email (00:11:49)
9. Bridge to the Main Offer: Upsell Tactics (00:13:00)
10. Systematize for Speed and Scale (00:14:11)
11. Workshop Invite, Office Hours, and Wrap (00:15:28)
166 episodes
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