Ep 148: Your Lead Magnet Is The First Step To Filling Your Sales Pipeline Tiny Marketing: Marketing And Sales Systems For Independent Consultants podcast

Tiny Marketing: Marketing and Sales Systems for Independent Consultants « »

Ep 148: Your Lead Magnet Is the First Step to Filling Your Sales Pipeline

2M ago 42:48

Content provided by Sarah Noel Block. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Noel Block or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Struggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses.
In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective lead magnets mirror the experience of working with you and how this simple shift can dramatically improve your conversion rates.
Beyond just theory, I walk through the exact process for identifying your ideal lead magnet topic, choosing the right format, structuring it effectively, and setting up the technical components for seamless delivery. You'll learn how to use your thank you page as a selling tool and how to promote your lead magnet to reach your ideal clients.
What makes this approach different is the focus on strategic alignment. Your lead magnet shouldn't be a standalone piece of content—it should be the first step in a carefully designed journey that leads naturally to your paid offerings.
Whether you're creating your first lead magnet or optimizing existing ones, this episode provides the blueprint for transforming your lead generation system from merely collecting emails to consistently creating qualified prospects who understand your value and are ready to buy.
Ready to revolutionize your marketing funnel? Listen now, and don't forget to subscribe to Tiny Marketing for more actionable marketing strategies.

Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>> Meetup

Chapters

1. Ep 148: Your Lead Magnet Is the First Step to Filling Your Sales Pipeline (00:00:00)

2. Introduction to Lead Magnet Workshop (00:01:35)

3. Understanding Lead Magnets and Offers (00:02:45)

4. Identifying Your Target Audience (00:09:22)

5. Choosing the Right Lead Magnet Format (00:16:32)

6. Creating Compelling Lead Magnet Topics (00:25:00)

7. Structuring Your Lead Magnet (00:30:13)

8. Setting Up Technical Components (00:33:36)

9. Promoting Your Lead Magnet Effectively (00:37:09)

10. Selling Through Your Lead Magnet (00:40:16)

163 episodes