Robert Bush Jr went from investment banker managing $30B deals to "coffee salesman with a cause," then built a business model that's reshaping how celebrities create global impact. But when his NBA legend partner Dikembe Mutombo was diagnosed with cancer, and a global pandemic shut down international supply chains, he discovered what truly matters in business... Not celebrity endorsements or fancy marketing—but systems that outlast any individual and purpose that weathers any storm. Now, he's creating the blueprint for how mission-driven companies can transform entire industries while maintaining financial resilience. This episode is a masterclass in building businesses with genuine impact. Robert reveals: * Why starting in a recession is the ultimate competitive advantage * How to scale impact-driven businesses without sacrificing profitability * The shocking way COVID created unexpected partnerships that became long-term assets * Why "sharpening your blade" during crisis reveals who's really built to succeed * The metaphor exercise that transforms how entrepreneurs approach challenges * How NBA stars are now studying his model to create their own legacy businesses * The triple bottom line approach that balances people, planet and profit Key Lessons Coffee as Catalyst: How a humble beverage became the vehicle for transformative social change across continents. Crisis-Proof Planning: Why "always expect a shock" became the foundation of their business model—and saved them when tragedy struck. Resilience Through Humor: The wagon spring philosophy that prevents entrepreneurs from being thrown off course. Beyond Celebrity: How to build brands that transcend individual personalities and create lasting impact. Purpose-Driven Profit: Why solving meaningful problems naturally generates sustainable returns. Host: Tyler Martin, Think Business Podcast Struggling to scale profitably? Let's talk:

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