Vince Perri once brought in over $500K in a single year, and still found himself nearly broke.

After scaling a public adjusting firm during a major hurricane surge, Vince assumed his CFO, COO, and CMO had everything under control.

But the numbers weren’t adding up. Cash was disappearing, payroll was overwhelming, and his business was on the verge of collapse.

What followed was a brutal wake-up call and a full reset. Vince took ownership, overhauled his systems, and rebuilt with a focus on simplicity, structure, and financial visibility.

Now a certified business broker and exit strategist, Vince helps owners create businesses they can actually sell—or walk away from without regret.

In this hard-earned, operator-level conversation, Vince shares:

• How a high-income year still led to a cash crisis

• Why trusting advisors too much nearly destroyed his business

• The turning point that forced him to implement Profit First

• How he rebuilt using SOPs, Loom, and team accountability

• Why your business isn’t healthy if you can’t leave for 30 days

• His method for creating “value clarity reports” before a sale

• Why recurring revenue and owner independence drive valuation

Key Lessons:
Revenue Can Lie – Big income doesn’t mean you’re safe
Blind Trust is a Risk – Understand your advisors or pay the price
Process First, People Second – Don’t hire leadership without systems
Owner-Dependent = Unsellable – Build it so it runs without you
Information Should Be Timely – Late numbers aren’t helpful

Host: Tyler Martin, Think Business Podcast
Want a financial strategy that scales with your service business? Let’s talk:
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