In this empowering episode of The Woman’s Hustle, Coach Kay delves into entrepreneurial growth and empowering our ability to rewrite our own rules with Ashira D. Jones, an ICF-certified executive coach and founder of Perfect Ten Coaching.
Ashira shares her journey from corporate life to building a purpose-driven coaching brand, and how embracing an entrepreneurial growth mindset helped her lead with clarity, courage, and conviction.
Together, they explore:
🔥How to overcome limiting beliefs and reclaim personal power
🔥Why authenticity and self-care are non-negotiables in leadership
🔥Actionable tips for aspiring entrepreneurs and emerging leaders
Whether you're pivoting careers, launching a business, or leveling up your leadership, this episode offers real talk, reflection, and strategies to help you move forward with intention.

00:00 - Introduction
01:03 - The Birth of Perfect 10 Coaching
04:31 - Overcoming Limiting Beliefs
09:11 - The Importance of Community and Support
18:16 - Leading with Intention and Authenticity
24:11 - Advice for Aspiring Entrepreneurs

Ashira D. Jones is the founder of Perfect Ten Coaching and the coach for leaders ready to trade burnout for boldness. An ICF-certified Executive Coach, Ashira helps ambitious professionals, especially women and leaders of color, quiet the noise, reclaim their power, and lead with clarity and conviction. Learn more about Ashira's services at https://ashirajones.com/
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Upgraded MindsetZ is dedicated to discovering and nurturing purpose, both personally and entrepreneurially. Utilizing our award-winning strategies and our innovative "4P Mind Mastery" coaching methods, we empower clients to transform their mindsets, unlocking their potential for sustainable success in all their endeavors. Set up a free Purpose Chat to learn more on how we can help: https://calendly.com/coachkaytransforms/letschat
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Interested in being a Guest on the Woman's Hustle: Thrills and Spills of Entrepreneurship? Schedule a Podcast Inquiry Chat to discuss if you would be a fit for the show! https://calendly.com/coachkaytransforms/podcastinquiries