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Inside Hinterland: Sam Summers on Festival Challenges and the 90-Degree Guarantee

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Manage episode 480072798 series 2676488
Content provided by Barry Courter and Bryan Stone, Barry Courter, and Bryan Stone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Courter and Bryan Stone, Barry Courter, and Bryan Stone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The What Podcast, the hosts sit down with Sam Summers, the founder of Iowa's Hinterland Festival, for a deep dive into the art (and chaos) of modern festival production. From booking Fall Out Boy in college to launching Hinterland in 2015, Sam walks us through his journey from DIY club shows to managing a 20,000-attendee outdoor event that has weathered literal floods and the fury of the internet.

Sam doesn't shy away from discussing Hinterland’s tough 2023, where a perfect storm of record-breaking heat, overcrowding, and poor water logistics led to fan frustration. In response, Sam did the unthinkable: he listened. After combing through every Reddit post and angry comment, he launched the "90-Degree Guarantee": a bold refund policy if temperatures cross a certain threshold, and revamped the entire site design for 2024 to improve shade, water access, and flow. He credits part of this shift to inspiration from C3 Presents, the powerhouse behind festivals like Bonnaroo, and their commitment to behind-the-scenes best practices that Sam sought to emulate.

Listen to the full interview with Sam Summers here, or watch it on YouTube. And don't forget to subscribe to The What Podcast wherever you get your podcasts!

______

CHAPTERS

(00:00:00) Intro

(00:05:22) Interview with Sam Summers

(00:58:03) Outro


______
🎧 LISTEN LINKS
Website: https://thewhatpodcast.com
Spotify: https://thewhat.co/spotify
Apple Podcasts: https://thewhat.co/applepodcasts
YouTube Music: https://thewhat.co/youtubemusic
Amazon Music: https://thewhat.co/amazonmusic

📱 SOCIAL LINKS
Discord: https://discord.gg/zShHTeCYGn
YouTube: https://www.youtube.com/@thewhatpodcast
X: https://x.com/thewhat_podcast
Instagram: https://www.instagram.com/thewhatpodcast/
Facebook: https://www.facebook.com/thewhatpodcast/
TikTok: https://www.tiktok.com/@thewhatpodcast
Bluesky: https://bsky.app/profile/thewhat.co
Threads: https://www.threads.net/@thewhatpodcast
Email: [email protected]

The What Podcast theme: "Aquarius" by *repeat repeat

  continue reading

261 episodes

Artwork
iconShare
 
Manage episode 480072798 series 2676488
Content provided by Barry Courter and Bryan Stone, Barry Courter, and Bryan Stone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Courter and Bryan Stone, Barry Courter, and Bryan Stone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The What Podcast, the hosts sit down with Sam Summers, the founder of Iowa's Hinterland Festival, for a deep dive into the art (and chaos) of modern festival production. From booking Fall Out Boy in college to launching Hinterland in 2015, Sam walks us through his journey from DIY club shows to managing a 20,000-attendee outdoor event that has weathered literal floods and the fury of the internet.

Sam doesn't shy away from discussing Hinterland’s tough 2023, where a perfect storm of record-breaking heat, overcrowding, and poor water logistics led to fan frustration. In response, Sam did the unthinkable: he listened. After combing through every Reddit post and angry comment, he launched the "90-Degree Guarantee": a bold refund policy if temperatures cross a certain threshold, and revamped the entire site design for 2024 to improve shade, water access, and flow. He credits part of this shift to inspiration from C3 Presents, the powerhouse behind festivals like Bonnaroo, and their commitment to behind-the-scenes best practices that Sam sought to emulate.

Listen to the full interview with Sam Summers here, or watch it on YouTube. And don't forget to subscribe to The What Podcast wherever you get your podcasts!

______

CHAPTERS

(00:00:00) Intro

(00:05:22) Interview with Sam Summers

(00:58:03) Outro


______
🎧 LISTEN LINKS
Website: https://thewhatpodcast.com
Spotify: https://thewhat.co/spotify
Apple Podcasts: https://thewhat.co/applepodcasts
YouTube Music: https://thewhat.co/youtubemusic
Amazon Music: https://thewhat.co/amazonmusic

📱 SOCIAL LINKS
Discord: https://discord.gg/zShHTeCYGn
YouTube: https://www.youtube.com/@thewhatpodcast
X: https://x.com/thewhat_podcast
Instagram: https://www.instagram.com/thewhatpodcast/
Facebook: https://www.facebook.com/thewhatpodcast/
TikTok: https://www.tiktok.com/@thewhatpodcast
Bluesky: https://bsky.app/profile/thewhat.co
Threads: https://www.threads.net/@thewhatpodcast
Email: [email protected]

The What Podcast theme: "Aquarius" by *repeat repeat

  continue reading

261 episodes

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