Bonnaroo is more than just a festival, and The What Podcast is your backstage pass to the stories, secrets, and the magic that makes it so legendary. Hosted by two entertainment industry veterans, each week Barry and Bryan will take you deep into festival culture, live music, and behind-the-scenes stories. Since 2018, we've connected with passionate music fans worldwide, sharing personal experiences, expert insights, and exclusive interviews with the musicians and industry insiders who make ...
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Barry Courter Podcasts
Which Bands This Year That Matter. Journey through the stories that define the artists playing Bonnaroo.
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The PARTNERNOMICS® Show is a podcast for business leaders who want to learn how to leverage partnerships to add significant value to their organizations. We discuss the hottest topics with the sharpest minds in partnerships to give you new strategies, tools, and frameworks to implement the science of partnering to drive growth. Each episode we sit down with a partnering expert and discuss 4 topics. Think of your favorite sports talk show but for partnerships! The opportunity to leverage part ...
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The PARTNERNOMICS® Show - Dmitrius Garcia: Episode 63, xAmplify
30:36
30:36
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30:36Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify. Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven …
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CaveFest 2025: Exploring the Underground Magic of The Caverns
53:27
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53:27The What Podcast is on location at The Caverns in Pelham, Tennessee for CaveFest 2025, just down the road from Bonnaroo! Barry couldn't make it this week, so our friend Beth Thorpe steps in to co-host. We talk about our experience at the festival, why CaveFest is more than just bluegrass, and how an independent venue like The Caverns runs different…
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Moon River Festival Sets Sail: Why Chattanooga's Beloved Fest Is Moving to a Cruise Ship
1:11:15
1:11:15
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1:11:15By Barry Courter and Bryan Stone
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The PARTNERNOMICS® Show - Barry Barrett: Episode 62, Expert EOS Implementer® of EOS Worldwide
53:36
53:36
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53:36Today, our guest on The PARTNERNOMICS® Show is Barry Barrett, an Expert EOS Implementer® with EOS Worldwide. Barry is an Expert EOS Implementer® | Business Coach | Sales Trainer & Coach | Speaker | Entrepreneur | Owner of Business With Purpose Key Insights: Resilience and Reinvention The Power of Mindset and 10x Thinking Sales and EOS Integration I…
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Inside Bonnaroo's Planet Roo: Shower The People's Mission Radiates Positivity
1:02:59
1:02:59
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1:02:59Why does a shower matter? This week on The What Podcast, Meredith MacLeod Jaulin from Shower the People joins us. Learn how a Nashville mobile shower and laundry nonprofit restores dignity, health, and trust - then channels festival energy into year-round impact through Planet Roo partnerships and tie-dye towel activations at Bonnaroo. Meredith sha…
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The PARTNERNOMICS® Show - Amy Courter: Episode 61, Certified® EOS Implementer of EOS Worldwide
36:23
36:23
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36:23Today, our guest on The PARTNERNOMICS® Show is Amy Courter, Certified EOS Implementer at EOS Worldwide. Amy Courter’s rich and diverse background includes two decades of leadership at a billion-dollar public corporation, setting strategy and coordinating systems and processes world-wide. From 2007-2011, Major General Amy S. Courter served as the Na…
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Shaky Knees 2025 vs. IBMA Chattanooga: Live from the Red Carpet + Bilmuri Interview
1:05:32
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1:05:32Shaky Knees 2025 and IBMA's World of Bluegrass in Chattanooga couldn't be more different, but this week on The What Podcast we were at both. From Atlanta's Piedmont Park with Devo, Johnny Marr, 4 Non Blondes, Weird Al, and more, to the Red Carpet in Chattanooga with Steve Martin, Alison Brown, and the bluegrass world’s biggest stars...we've got you…
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The PARTNERNOMICS® Show - Tzvi Schwartz: Episode 60, Expert® EOS Implementer of EOS Worldwide
1:07:56
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1:07:56Today, our guest on The PARTNERNOMICS® Show is Tzvi Schwartz, Expert® EOS Implementer at EOS Worldwide. Tzvi is incredibly passionate about helping business owners run a better business. As the owner of an electrical contracting firm, Tzvi ran a great business… but not without experiencing all the the issues that often cripple mid-size businesses. …
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The PARTNERNOMICS® Show - Mike Saxton: Episode 59, Executive Coach & Chair of Peer Advisory Boards at Vistage Worldwide, Inc.
31:56
31:56
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31:56Today, our guest on The PARTNERNOMICS® Show is Mike Saxton, Executive Coach & Chair of Peer Advisory Boards at Vistage Worldwide, Inc. A decorated US Navy officer turned entrepreneur, Mike Saxton started, led, and built companies across telecom, technology, manufacturing & distribution, and professional services into industry leaders. Mike has been…
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From Bonnaroo to Seattle: A 90s Grunge Pilgrimage
1:00:19
1:00:19
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1:00:19A Bonnaroo love story, fresh Farm updates from Manchester, and a Seattle grunge pilgrimage: all this week in The What Podcast! We preview Shaky Knees Festival 2025 in Atlanta and IBMA bluegrass events in Chattanooga, then detour into PBR beer-cheese soup before diving into the 90s revival with Radiohead, Nine Inch Nails and Oasis all doing big tour…
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The PARTNERNOMICS® Show - Edward Kerr: Episode 58, Co-Founder & CEO of Practis
30:47
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30:47Today, our guest on The PARTNERNOMICS® Show is Edward Kerr, Co-Founder & CEO of Practis. Edward Kerr is the Co-Founder and CEO of Practis, a patented role-play technology platform that helps organizations build conversational fluency across their sales and customer-facing teams. Before launching Practis, Ed spent nearly two decades as a professiona…
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Red Rocks, My Morning Jacket, and Bonnaroo Stories: RooHamm & Roo Bus Catch-Up
1:07:23
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1:07:23Parker Reed from the RooHamm Podcast joins us to catch up and explain why there's been a lull since Bonnaroo, and how their group handled the festival's rainout before becoming optimistic about 2026. We also dive into My Morning Jacket's Red Rocks set and what makes the venue so magical, making it a bucket list stop for MMJ and Bonnaroo fans alike.…
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The PARTNERNOMICS® Show - Dan Zawacki: Episode 57, Expert EOS Implementer
35:00
35:00
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35:00Today, our guest on The PARTNERNOMICS® Show is Dan Zawacki, an Expert EOS® Implementer at EOS Worldwide. Dan is an EOS Expert Implementer and Former Lobsterpreneur. Dan is Happy to spend time with anyone who wants to learn more about how to run a better business and live a better life, and how you can leave your phone at home when you go on vacatio…
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What’s Next After Bonnaroo? Devo at Shaky Knees and More 2025 Festivals
36:43
36:43
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36:43Bonnaroo 2025 is behind us, so what’s next? On this week's The What Podcast, we do some porch sittin' and look ahead to more festivals still to come in 2025, including Shaky Knees, World of Bluegrass, and CaveFest. We dive deep into the legacy of Devo, one of our most-anticipated acts of Shaky Knees this year, and explore the surprising event that …
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The PARTNERNOMICS® Show - Jennifer Vazquez: Episode 56, Certified EOS Implementer
25:37
25:37
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25:37Today, our guest on The PARTNERNOMICS® Show is Jennifer Vazquez, a Certified EOS® Implementer at EOS Worldwide. Jennifer's entrepreneurial journey began at 24 after realizing corporate life wasn’t for her. She entered real estate finance, but the Great Recession led to bankruptcy. As a single mom, she pivoted and quickly built a business with 30+ p…
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Bonnaroo Shake-Up: Brad Parker Departs, & Kyle Hollingsworth on New Album, String Cheese, and Beer
1:18:21
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1:18:21Bonnaroo is facing a big change: Festival Director Brad Parker is leaving C3 Presents and saying goodbye to the Bonnaroo family. In this episode, we talk about what Brad's departure could mean for the future of The Farm, and look ahead to what’s next for Bonnaroo. It's a special "breaking news" edition of The What Podcast. Next, we sit down with Ky…
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The PARTNERNOMICS® Show - Adam Goldschmiedt: Episode 55, Certified EOS Implementer
36:24
36:24
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36:24Today, our guest on The PARTNERNOMICS® Show is Adam Goldschmiedt, a Certified EOS® Implementer at EOS Worldwide. Adam is driven by helping entrepreneurs escape and prevent chaos, engaging and inspiring them, while giving them tools to bust through obstacles to make their vision a reality…all with humor and fun! Adam has been working with entreprene…
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Why Bonnaroo Feels Like Home: Fans Share Their Stories & Memories
1:16:17
1:16:17
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1:16:17Despite Bonnaroo's cancellation this year, fans persevere and call in to share what makes the festival so special: freedom, life-changing connections, and more. But first, The What Podcast crew celebrates a big milestone. Thank you for 2,000 YouTube subscribers! Fresh off last week's in-depth interview with Brad Parker and Cory Smith about Bonnaroo…
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The PARTNERNOMICS® Show - Brendan King: Episode 54, Co-Founder & CEO of Vendasta
29:01
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29:01Today, our guest on The PARTNERNOMICS® Show is Brendan King, Co-Founder & CEO of Vendasta. Brendan King is the Co-founder and CEO of Vendasta. Vendasta is the #1 platform for selling digital solutions to small business. Vendasta believes in local businesses. Vendasta sees that they are getting Starbucked, Amazoned and Walmarted to death. Local busi…
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Bonnaroo 2026: Brad & Cory from C3 Answer Your Questions
1:04:06
1:04:06
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1:04:06After the unprecedented cancellation of Bonnaroo 2025, fans have had big questions about the future of the festival and in this episode, we get real answers straight from C3 Presents, the team that puts on the festival. Brad Parker, Festival Director and Cory Smith, Marketing Manager join us today for an in-depth look at the changes to Thursday pro…
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The PARTNERNOMICS® Show - Gavin Brauer: Episode 53 , Certified EOS Implementer - Part 2
26:33
26:33
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26:33Today, our guest on The PARTNERNOMICS® Show is Gavin Brauer, a Certified EOS® Implementer at EOS Worldwide. Gavin Brauer is a multi-industry entrepreneur and Certified EOS® Implementer who helps leadership teams clarify their vision, execute with real accountability, and work together as a healthy, cohesive team. With a diverse background spanning …
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Is Rock Dead? The Bonnaroo Music Census and Remembering Ozzy Osbourne
1:06:07
1:06:07
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1:06:07Bonnaroo released their annual Music Census last week, and Barry and Bryan dive into it and what it means for the changing festival landscape. Is rock music being pushed to the sidelines, or is it adapting with the times? We look at how fan preferences have changed and continue to shape what Bonnaroo looks and sounds like. We also take time to reme…
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The PARTNERNOMICS® Show - Gavin Brauer: Episode 53, Certified EOS Implementer
26:40
26:40
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26:40Today, our guest on The PARTNERNOMICS® Show is Gavin Brauer, a Certified EOS® Implementer at EOS Worldwide. Gavin Brauer is a multi-industry entrepreneur and Certified EOS® Implementer who helps leadership teams clarify their vision, execute with real accountability, and work together as a healthy, cohesive team. With a diverse background spanning …
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Bonnaroo 2026: The Comeback and the Cutbacks
1:08:20
1:08:20
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1:08:20Bonnaroo is officially coming back in 2026, but not without some major changes. From losing Tuesday arrival and Thursday programming to scaled-back campgrounds and the end of "Where in the Woods" as we know it, Barry, Bryan, and Lord Taco break down the official announcement and what it really means. Is this a "shrinkflation Bonnaroo" or are things…
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The PARTNERNOMICS® Show - Joel Swanson: Episode 52, Expert EOS Implementer
29:54
29:54
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29:54Today, our guest on The PARTNERNOMICS® Show is Joel Swanson, an Expert EOS Implementer at EOS Worldwide. Joel Swanson, an Expert EOS Implementer, is passionate about helping business owners live their ideal lives, and do so in a way that overflows into the lives of people around them. He has been leading EOS implementations for both for-profit and …
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Back to The Farm: Bonnaroo 2026 Details & Beers at Common John
1:13:48
1:13:48
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1:13:48Bonnaroo 2026 is happening and we've got the first real confirmation. In this episode of The What Podcast, Barry, Bryan, and Lord Taco take a look at the (as of now) unofficially official dates (June 11-14), the subtle ways the news dropped, and why this feels like the first truly optimistic Bonnaroo moment since the cancellation in 2025. Then we h…
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The PARTNERNOMICS® Show - Christopher Croner: Episode 51, SalesDrive LLC
29:38
29:38
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29:38Today, our guest on The PARTNERNOMICS® Show is Christopher Croner, Ph.D., Principal of SalesDrive, LLC. Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, "Never Hire a Bad Salesperson Again," now in its second editi…
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How Bonnaroo Changed Manchester Forever: Live from Planet Roo
51:23
51:23
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51:23In this special live episode of The What Podcast from Bonnaroo 2025 at Planet Roo, hosts Barry, Bryan, and Lord Taco moderate an insightful panel celebrating the festival's cultural, civic, and economic impact on Manchester, Tennessee, and the broader region. Guests include Priscilla Norman, Rebecca French ("Miss Bonnaroo"), Festival Director Brad …
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The PARTNERNOMICS Show - Adam Kaplan: Episode 50, Certified EOS® Implementer
28:57
28:57
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28:57Today, our guest on The PARTNERNOMICS® Show is Adam Kaplan, Certified EOS Implementer at EOS Worldwide. Adam Kaplan is a Certified EOS Implementer with EOS Worldwide, helping entrepreneurs get more of what they want from their businesses. Adam has seen the highs and lows of entrepreneurship. The low - 2001. The economy turns, and the fast-growing c…
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Bonnaroo's Survey Questions and hey, nothing's Big Summer
50:54
50:54
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50:54How are we all feeling, 3 weeks removed from Bonnaroo's 2025 cancellation? This episode might just improve your mood a little. With the new survey out, it offers a rare insight into the festival organizers' thoughts about the future of Bonnaroo. We all feel pretty sure it should stay in June on The Farm, however. We also introduce you to one of our…
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The PARTNERNOMICS® Show - Dmitrius Garcia: Episode 49, xAmplify
25:06
25:06
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25:06Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify. Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven …
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Today on The What Podcast, Barry and Bryan dive into the aftermath of the unprecedented Bonnaroo 2025 cancellation, reflecting on the emotional rollercoaster experienced by fans, organizers, and the broader festival community. They discuss the announcement of 100% ticket refunds, the challenges of upgrading infrastructure on the farm, and the inten…
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The PARTNERNOMICS Show - Byron Attridge: Episode 48, Certified EOS® Implementer
29:22
29:22
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29:22Today, our guest on The PARTNERNOMICS® Show is Byron Attridge, Certified EOS® Implementer at EOS Worldwide. Meet Byron Attridge – Certified EOS® Implementer & Purpose-Driven Business Coach Both wins and setbacks have shaped Byron Attridge’s entrepreneurial journey, each offering hard-earned insights into building stronger businesses and more intent…
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When Bonnaroo Breaks Your Heart: Our Reaction to the 2025 Cancellation
57:03
57:03
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57:03We're still reeling from the cancellation of Bonnaroo 2025, and in this episode of The What Podcast, we open up about the heartbreak, frustration, and confusion that swept through the Bonnaroo community after historic rainfall forced organizers to call off the festival. We talk about what it was like to travel from all over the country—some of us f…
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The PARTNERNOMICS Show - Greg Unruh: Episode 47, Managing Partner and CEO of Unruh Enterprises
30:11
30:11
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30:11Today, our guest on The PARTNERNOMICS® Show is Greg Unruh, Managing Partner and CEO of Unruh Enterprises. Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to e…
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Bonnaroo Week Begins: Packing, Travel, Weather Prep & More!
1:01:15
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1:01:15As Bonnaroo week kicks off, the crew records a special on-location episode at Lo Main in Chattanooga, diving into last-minute festival prep, weather worries, and the unique culture that makes Bonnaroo a can't-miss event. The hosts and guests, including long-time campmate Tara Viland (now in charge of events and programming at the Chattanooga Choo C…
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The PARTNERNOMICS Show - Dan Pfister: Episode 46, Founder of WinBack Labs
33:28
33:28
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33:28Today, our guest on The PARTNERNOMICS® Show is Dan Pfister, Founder of WinBack Labs. Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' conclusively demonstrated the tremendou…
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Bonnaroo 2025 Prep: Last-Minute Tips, Packing Hacks & Bryan's Festival Picks
1:23:27
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1:23:27Bonnaroo 2025 is nearly here, and in this massive episode of The What Podcast, we've got essential last-minute tips and hacks to help you not just survive the farm, but have the greatest time ever. From cooler strategy and sleeping secrets to underrated essentials, it's a festival prep episode you don’t want to miss. We then catch up with Bryan Sto…
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The PARTNERNOMICS Show - Rob Drynan: Episode 45, Certified EOS Implementer®
26:55
26:55
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26:55Today, our guest on The PARTNERNOMICS® Show is Rob Drynan, a Certified EOS Implementer at EOS Worldwide. With over 30 years of experience in business ownership and leadership, Rob launched his first company at 25 and has since founded several ventures while leading teams for other organizations. For the past 12 years, he has worked closely with fou…
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Lord Taco's Bonnaroo 2025 Picks and an Encounter with "The Dancing Man"
1:10:54
1:10:54
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1:10:54We're live on location at The Caverns in Pelham, TN—just down the road from Bonnaroo—as The What Podcast crew assembles for CaveJam just weeks before Bonnaroo 2025. This week, Lord Taco (Russ) reveals his complete Bonnaroo schedule, breaking down the acts he's most excited to see across the four-day festival, including King Gizzard & The Lizard Wiz…
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The PARTNERNOMICS Show - Walt Brown: Episode 44, Walt Brown Co.
25:12
25:12
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25:12Today, our guest on The PARTNERNOMICS® Show is Walt Brown, an Expert EOS Implementer at EOS Worldwide and Founder of Walt Brown Co. Walt is an Expert EOS Implementer with over 15 years of experience guiding organizations through the Entrepreneurial Operating System®. Since being trained directly by EOS creator Gino Wickman in 2008, Walt has led mor…
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Barry’s Bonnaroo 2025 Picks: What to See, Where to Be
1:03:44
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1:03:44With Bonnaroo 2025 just three weeks away, we dive deep into Barry's picks, including must-see acts like Flipturn, King Gizzard, Olivia Rodrigo, and the SuperJam 70s Pool Party, as well as the importance of flexibility-sometimes the best Bonnaroo moments come from wandering and discovering new artists. We also cover some details about your wristband…
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The PARTNERNOMICS Show - Jim Bramlett: Episode 43, 5 String Solutions
25:59
25:59
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25:59Today, our guest on The PARTNERNOMICS® Show is Jim Bramlett, a Vistage Chair and Founder of 5 String Solutions. There are two kinds of business leaders: those who embrace continuous learning and actively seek guidance, and those who try to go it alone. Jim Bramlett is a trusted guide for the former. As a Vistage Chair in Kansas City, Jim leads a hi…
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The Bonnaroo 2025 Bandana Debate: What Fans Are Saying
1:06:31
1:06:31
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1:06:31In a surprise move for 2025, Bonnaroo is not including a bandana or gift in its wristband shipments — and fans have strong opinions. Barry and Lord Taco reunite with Bryan Stone to unpack the "gift-gate" controversy, why the missing bandana matters to so many, and what it says about the evolution of the festival. It’s a deep dive into Bonnaroo trad…
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Planning Your Perfect Bonnaroo Week: Packing Tips, Schedule Strategies & Survival Guide
1:27:26
1:27:26
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1:27:26It's time to start planning your Bonnaroo week! Bryan Stone is out, so we get Evan Bonnaroo to fill in as guest host and share his picks for what shows and activities he has laid out. We are also joined by EDM Kyle to round out the discussion. The group covers everything from travel routines and pre-festival meetups at local hotspots (like Common J…
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The PARTNERNMICS Show - Episode 42: Jon Weening, Tribridge Solutions
25:42
25:42
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25:42Today, our guest on The PARTNERNOMICS® Show is Jon Weening, a Certified EOS Implementer and Chief Bridge Builder at Tribridge Solutions. For over 25 years, Jon has helped business owners and leadership teams gain clarity, build traction, and create workplaces where people thrive. A seasoned entrepreneur, Jon has owned or partnered in five businesse…
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PARTNERNOMICS Show - Episode 41: Chris Allen, Intrado
13:34
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13:34Today, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado. Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer …
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The PARTNERNOMICS Show - Episode 40: Jim Lezzer, LivTech
8:40
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8:40Today, our guest on The PARTNERNOMICS® Show is Jim Lezzer, Vice President of Strategic Partnerships at LivTech, a collection of best-in-class solutions dedicated to investing in and providing operational expertise to a growing portfolio of healthcare-oriented SaaS software and services companies. LivTech focuses on the needs of home health agencies…
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The PARTNERNOMICS Show - Episode 39: Sarah Collins - Ad Astra
29:25
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29:25Today, our guest on The PARTNERNOMICS® Show is Sarah Collins, president of Ad Astra, a trusted partner of 500+ colleges, universities, and systems committed to graduating more students faster. Through data-informed planning and course scheduling, Ad Astra aims to empower institutions to remove barriers to completion while ensuring financial sustain…
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Inside Hinterland: Sam Summers on Festival Challenges and the 90-Degree Guarantee
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59:25In this episode of The What Podcast, the hosts sit down with Sam Summers, the founder of Iowa's Hinterland Festival, for a deep dive into the art (and chaos) of modern festival production. From booking Fall Out Boy in college to launching Hinterland in 2015, Sam walks us through his journey from DIY club shows to managing a 20,000-attendee outdoor …
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