In part two of our copywriting mini-series, Katie and Roxy are pulling back the curtain on the 5-P Copy Framework – the structure that turns dull, practical copy into words that connect. Last week was about the science (remember the bleach brand and the credit card company?). This week is about the framework itself: what it is, why it matters, and how it could transform the way couples respond to your marketing.

You’ll learn why couples don’t just want hours and prices, but promises and proof. You’ll hear the emotional motivators that drive bookings, the myths that keep wedding pros stuck, and the questions you should be asking yourself right now.

If you want to stop competing on price and start writing copy that books, this episode will show you what’s possible. And if you’re serious about applying it? You need to be at Wedcon this November.