In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it.

You’ll hear why traditional health coaching certifications often skip over the real skills you need to run a profitable online business, and how Rachel leveraged her own experience with Hashimoto’s to connect with women in their 30s facing the same challenges.

We also cover how marketing has shifted since 2021, why organic growth alone isn’t enough anymore, and the benefits of moving from 1:1 coaching to a live-cohort-plus-evergreen model. You’ll learn why virality can actually hurt your engagement, the importance of consistency over novelty, and how to keep a healthy mindset when not every client participates at 100%.

If you’re in this for the long haul, expect 3–5 years to see steady, career-level results—and find out why focusing on the same program for years might be your smartest growth strategy.

In this episode we cover:

• Pharmacist with Hashimoto's grew from $350/client to $7k months in 2.5 years through HCA program. (00:52)
• Certification Gap - Health programs inadequately prepare coaches for online business realities vs brick-and-mortar. (02:01)
• Rachel's Niche Strategy (01:42)
• How Rachel marketed in 2021 and what she does now in the 2025 landscape. (07:37)
• How Rachel's signature program progressed over time. (14:32)
• Going viral can attract the wrong audience and hurt engagement. (12:56)
• Dealing with client detachment (15:48)
• Realistic timelines for a signature program (19:41)
• Rachel's success formula (21:10)

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