Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, ...
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Kendra Perry | Health Business Mentor Podcasts

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295: Your Program is NOT Your Offer (not knowing the difference is stalling your progress)
25:36
25:36
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25:36There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells. Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your …
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294: Want to Hit 10K Months? You MUST Be Doing These 5 Things!
33:41
33:41
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33:41The online business landscape is shifting fast, and what worked a few years ago no longer guarantees results. In this episode, we dive into the realities of growing your coaching or practitioner business in 2025, from declining Instagram reach to increasing economic pressures and rising ad costs. With consumers becoming more aware of marketing tact…
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293: Having a Program Does Not Equal Offering a One-Size-All-Approach
16:07
16:07
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16:07In this episode, we explore why signature programs are the key to building a sustainable, client-centered coaching practice. Rather than relying on one-size-fits-all solutions, structured programs provide a flexible framework that allows for personalization without overwhelming the coach—or the client. We break down how repetitive teaching often le…
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292: What Can Change in 2-Years with a Signature Program (Rachael Wenster Case Study)
23:04
23:04
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23:04In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it. You’ll hear why traditional health coaching certificati…
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291: Not Selling THIS? You're Going to Struggle
21:44
21:44
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21:44Many practitioners are stuck in a cycle of burnout - overbooked with back-to-back client sessions, working 50+ hour weeks, and still feeling unclear about their direction. In this episode, we explore why the traditional session-based model isn’t sustainable, and how the solution lies in building a streamlined, high-impact signature program. You’ll …
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290: Get Clients in These 5 Places (but first you need this!)
18:05
18:05
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18:05If you’re wondering where your next clients will come from, this episode breaks down the five places online coaches should focus their energy—but with one important caveat: none of them will work if you’re not actively building a warm audience. Kendra explores how shifting market dynamics, buyer skepticism, and declining cold outreach results mean …
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289: How to Get Started with Social Media (which platform should I choose?)
24:47
24:47
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24:47In this episode, Kendra tackles one of the most common questions from online coaches: Which social media platform is best? She breaks down the major platforms, the kind of content that performs well on each, and how to know if it’s actually worth your time. You’ll also hear her philosophy on why choosing just one or two platforms is often the smart…
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288: Has My Stance on Websites Changed? (SPOILER: Yes, it has)
17:59
17:59
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17:59In this episode, Kendra dives into what’s actually working with websites and content strategy in today’s skeptical online market. With consumer trust at an all-time low and conversion touchpoints higher than ever, your business needs more than just flashy reels to stand out. Kendra explains why simplified, purpose-driven websites paired with consis…
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287: 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)
36:54
36:54
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36:54In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer. She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out. Kendr…
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In this episode, Kendra discusses something that most of us can relate to - the feeling of “falling behind” in business and why it’s usually more perception than reality. She explains how comparing your journey to someone else’s, especially those with more experience or different circumstances, can create unrealistic expectations and unnecessary pr…
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285: Overwhelm is a Choice. How to Squash it and Start Making Progress
16:17
16:17
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16:17In this episode, Kendra tackles the all-too-familiar feeling of overwhelm that can hit at any stage of business. She explains why overwhelm is a natural stress response - often triggered by too much input - and how it leads to decision fatigue, avoidance, and procrastination. Rather than trying to eliminate overwhelm entirely, Kendra shares practic…
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284: How Long it REALLY Takes to Generate Consistent Revenue from an Online Program
20:04
20:04
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20:04In this episode, Kendra sets the record straight on what it really takes to build a successful online coaching business. She challenges the six-figure-in-six-months narrative and shares why hitting consistent $10k months typically takes longer—especially without an existing audience or business assets. You'll learn what the first few years actually…
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283: 4 Types of Online Programs. Which is Right for You?
19:35
19:35
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19:35In this episode, Kendra breaks down the pros and cons of one-on-one, group, hybrid, and DIY coaching models. She shares how the same core methodology can be delivered in different formats depending on your stage of business, audience size, and support capacity. You’ll learn why newer coaches often benefit most from starting with high-touch offers l…
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282: How to Navigate Changing Social Media (HCA Student Coaching Call Series)
25:23
25:23
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25:23In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, includin…
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281: I Made a Mistake. Whoopsies (And how I'm fixing it)
21:17
21:17
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21:17In this episode, Kendra Perry gets candid about a big business decision she made during her pregnancy—shutting down her Health Coach Accelerator program—and why she now sees it as a mistake. After a successful launch, she realized that pressing pause wasn’t the right move and decided to reverse course. Kendra opens up about the importance of being …
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280: [BEST OF] A Cautionary Tale About Your Niche
17:30
17:30
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17:30In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity. That’s when Kendra stepped in. Kendra unpacks what chan…
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279: Are You Making These Deadly Pricing Mistakes?
17:16
17:16
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17:16In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business. From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You’ll learn how to simplify your pricing, transition to packages, …
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278: 5 Reasons Why You'll Never Be Fully Booked with Clients
33:16
33:16
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33:16In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm. She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through ema…
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277: State of The Union - What's Working (and NOT Working) in 2025 in the Online Coaching World
22:30
22:30
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22:30In this episode Kendra gets real about the online coaching world and what’s actually working right now. She talks about how a flood of competition and tighter wallets are making it harder to stand out—and why traditional marketing isn’t enough anymore. To thrive, you’ll need stronger lead generation, better long-form content, and more personal conn…
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276: Templated Marketing & Done-for-You Social Media is a Scam (And I’ll Prove It)
16:41
16:41
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16:41In this episode Kendra breaks down why cookie-cutter marketing strategies and done-for-you templates are falling flat with today’s audiences. Referencing leaders like Russell Brunson, the episode explains that people aren’t interested in generic content anymore — they’re craving real, authentic connections. The episode reminds listeners that while …
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275: [BEST OF] How To Stop Creating Boring Ass, Snooze-Fest Content For Social Medias, Snooze-Fest Content For Social Media
21:09
21:09
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21:09Creating compelling social media content does not just mean filling your blog with so many words. If you’re not getting your desired results and your content isn’t making the right impact on your audience, it’s time to get serious about what you’re putting out there. And in this age of information, your content has got to be more than just giving a…
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274: Is AI Going to Replace Health Coaches?
15:32
15:32
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15:32The conversation explores the evolving role of AI in the coaching industry. While AI can be a powerful tool for efficiency and content creation, the speaker underscores that human connection, empathy, and accountability remain irreplaceable in coaching. Kendra touches on future possibilities like AI assistants and hybrid pricing models, encouraging…
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273: Why NOT Using ChatGPT is Making You Stupider & How to Get Better Results Using It
24:09
24:09
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24:09In this episode, Kendra challenges the misconception that AI weakens intelligence and instead, showcases how tools like ChatGPT enhance efficiency and creativity. Discover how AI can save you up to 20 hours per month on content creation, freeing up time for high-impact business tasks. Kendra also breaks down how setting up custom GPTs for brand mes…
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In this episode of The Wealthy Coach Podcast, Kendra Perry unpacks the concept of lead quality, emphasizing that many so-called "low-quality" leads simply need better nurturing. She explores the effectiveness of Meta ads versus organic leads, highlighting how engagement metrics like open and click-through rates can reveal a lead’s potential. Kendra…
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271: If Your Leads Ghost You, Here’s Why (Hint: It’s Not Them, It’s You)
25:24
25:24
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25:24In this episode of The Wealthy Coach Podcast, Kendra Perry breaks down the concept of lead quality, explaining that many so-called "low-quality" leads simply need better nurturing. She compares organic and ad-generated leads, noting that while organic leads tend to convert at higher rates, paid traffic can be highly effective with the right strateg…
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270: Is There a Place for a Low-Ticket Offer in Your Business?
16:55
16:55
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16:55In this episode of The Wealthy Coach Podcast, Kendra Perry breaks down the differences between high-ticket and low-ticket offers, explaining how pricing impacts business strategy. She highlights why high-ticket offers ($1,000+) work well for smaller audiences, while low-ticket offers (under $1,000) require volume to be profitable. The episode explo…
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269: 5 Harsh Truths About Running an Online Business
30:42
30:42
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30:42In episode 269 of The Wealthy Coach Podcast, Kendra Perry shares key lessons from over a decade in online business, stressing the importance of mastering sales and marketing—especially when scaling from one-on-one services to group programs. She debunks the “build it and they will come” myth, emphasizing strong messaging, consistent visibility, and…
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268: Dear Coaches: Follow-Up Isn’t Creepy, It’s Profitable
17:33
17:33
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17:33In episode 268 of The Wealthy Coach Podcast, Kendra Perry dives into the power of follow-ups in driving business success. She shares key stats, revealing that 80% of sales require 5-7 touchpoints, yet most entrepreneurs don’t follow up enough. Kendra outlines effective strategies, including sending two emails per day during launches, addressing obj…
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267: Motivation Is a Scam—Here’s How to Actually Get Sh*t Done
20:48
20:48
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20:48In episode 267 of The Wealthy Coach Podcast, Kendra Perry tackles motivation and productivity, emphasizing that discipline—not fleeting motivation—is the key to success. She shares insights on how only 17% of people feel motivated at work and offers practical strategies to stay productive, including setting small, focused tasks, building routines, …
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266: 5 Marketing Funnels to Sell Your Group Program
37:26
37:26
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37:26In episode this episode, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective. Kendra outlines five key funnel types, including free offers, webinars, c…
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265: Update! How Angela Seamlessly Switched from 1:1 to Group Coaching
43:47
43:47
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43:47In this episode of the Wealthy Coach Podcast, Angela shares with us how she went from juggling multiple jobs in physical therapy and personal training to building a thriving online functional medicine business. Struggling to make ends meet, she joined Kendra’s mastermind, where she developed a one-on-one program that brought in $250,000 over three …
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In this week’s episode of the Wealthy Coach Podcast, Kendra Perry speaks to the art of pivoting in business. Sharing her own experiences, she explains how to determine whether a pivot is truly necessary or just a response to temporary challenges. Kendra highlights the risks of frequent pivots, including lost audience trust, and stresses the value o…
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263: What if You Tried Facebook Ads Before and They Didn't Work?
37:21
37:21
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37:21In this episode of the Wealthy Coach Podcast, Kendra Perry demystifies Facebook advertising, addressing why boosting posts wastes money and explaining the power of using Facebook Ads Manager for strategic campaigns. She shares key insights on retargeting ads during launches, avoiding pitfalls like Advantage Plus targeting, and monitoring lead quali…
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262: Should I Run Ads Elsewhere if My Audience Isn't on Facebook or Instagram?
15:08
15:08
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15:08In this episode of the Wealthy Coach Podcast, Kendra Perry tackles the challenge of reaching audiences beyond social media giants like Facebook and Instagram. She highlights the vast reach and superior targeting features of these platforms, noting their user bases surpass LinkedIn and Pinterest by billions. Kendra shares how health coaches can effe…
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261: THIS is How You Stand Out in the Busy Online Space
32:16
32:16
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32:16In this episode of The Wealthy Coach Podcast, Kendra Perry shares how to stand out in today’s crowded coaching industry. She highlights the importance of infusing personality into your brand, using authentic storytelling, and showcasing behind-the-scenes content to build trust and connection. Kendra also discusses paid ads as a tool for visibility …
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260: Doubling the Business While Angry & Pregnant (Year in Review)
24:48
24:48
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24:48In this episode of the Wealthy Coach Podcast, Kendra reflects on a transformative year, balancing personal challenges like pregnancy with significant business achievements, including a 48% revenue increase and a 75% profit margin. She attributes her success to strategies like interactive workshops for the Health Coach Accelerator and embracing life…
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259: 5 Steps to Making 2025 Your Best Year Yet
26:50
26:50
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26:50In this solo episode of the Wealthy Coach Podcast, Kendra Perry breaks down how to set meaningful business goals for 2025, focusing not only on income but also on creating an emotionally fulfilling business. She outlines the importance of clear lead generation strategies, recommending a goal of 200 new email subscribers per week, and stresses the v…
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258: Trump’s Strategy is What Your Business Needs
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25:52
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25:52This episode dives into the power of authenticity for online coaches and influencers, using Donald Trump as an example of how being unapologetically yourself—even if polarizing—can help you stand out and build a loyal audience. The discussion highlights why ditching curated highlight reels in favor of unfiltered, relatable content fosters stronger …
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257: Online Coaching Industry Predictions for 2025 (and how to not fall behind)
32:07
32:07
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32:07In this episode of the Wealthy Coach Podcast, host Kendra Perry breaks down key strategies for success in the evolving coaching industry, with a focus on trends for 2025. She explores how to leverage AI tools like ChatGPT and Fireflies AI to streamline workflows while preserving the human element in coaching. Kendra emphasizes the power of niching …
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256: I spent $120K on Facebook Ads and This is What Happened
32:12
32:12
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32:12In this episode of the Wealthy Coach Podcast, Kendra Perry shares how she transformed her approach to Facebook ads, turning early losses into a 48% revenue increase over a year. She highlights the success of her evergreen funnels and lead generation ads for programs like HTMA Expert and Health Coach Accelerator, which significantly grew her email l…
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255: Build a Simple Yet Effective Opt-in Page
21:33
21:33
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21:33In this episode of the Wealthy Coach Podcast, Kendra Perry breaks down the essentials of crafting high-converting opt-in pages to grow your email list with qualified leads. She highlights common mistakes, like cluttered designs and unclear messaging, and shares a simple formula for success: an attention-grabbing headline, clear subtext, a clean opt…
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254: 5 Critical Questions to Ask After a Failed Launch
29:01
29:01
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29:01In this episode, Kendra reflects on lessons from her return to business after maternity leave, diving into why launches fail and how to overcome setbacks. She outlines five key questions to evaluate launch performance, emphasizing the importance of having at least 500 qualified email leads and consistently growing your list by 200 subscribers month…
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253: Postpartum, Sleep Training & Back to Work
33:47
33:47
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33:47In this episode, Kendra shares her journey of balancing new motherhood, and balancing postpartum life with managing a business. She opens up about the challenges and joys of raising her baby, especially the impact of sleep on both her baby’s and her own mental well-being. Kendra details her experience with sleep training, using the Little Ones prog…
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In this heartfelt episode of Personal Narrative, Kendra Perry opens up about her birth story and the ups and downs of early motherhood, recording for the first time since welcoming her baby boy, affectionately called “Little Dude.” She shares her experiences through a tough pregnancy, a fast-paced labor, and the following hospital stay, reflecting …
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251: How To Create A Signature Program That Sells w/ Dr. Kim Foster
32:27
32:27
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32:27In this episode, Kendra Perry sits down with Dr. Kim Foster, a wellness coach and former MD, to explore the power of signature programs for coaches. Dr. Foster explains how signature programs help scale income without sacrificing time, providing a clear framework to guide clients toward results. She walks listeners through creating these programs s…
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250: [BEST OF] 3 Beliefs Stopping You From Hitting 6-Figures In Your Biz
24:38
24:38
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24:38Success isn't found in shortcuts, but in embracing the journey, giving time its due, and valuing authenticity over extravagance. Join host Kendra Perry as she dives into the three common beliefs that often hold coaches back from reaching the 6-figure milestone. She shares her personal entrepreneurial journey and illuminates how enduring the process…
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249: Accessing Your Unique Codes for Success, Wealth, & Pleasure w/ Viola Hug
34:31
34:31
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34:31Viola Hug (they/them/she) is thought-provoking writer & speaker, and was previously a renowned mentor on topics of business, money, self-healing, and more, culminating to sharing the message of finding true joy, peace, worth and beyond patriarchal capitalistic conditioning. In this episode of the Wealthy Coach podcast, Viola shares her journey from…
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248: [BEST OF] What if Your Clients Don't Get Results?!
37:51
37:51
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37:51Today, we’ll dive into the question that many coaches and practitioners fear: What if your clients don't get results? As a coach, you're responsible for helping your clients achieve their goals, but what happens when they don't see the results they were hoping for? In this episode, Kendra Perry explores the reasons why clients might not get the res…
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247: How to Start More Conversations that Lead to Sales w/ Nicole Cramer
30:43
30:43
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30:43In this episode, Nicole Kramer, a dynamic sales coach for female health and wellness entrepreneurs, breaks down the critical role of sales in business success. She highlights a common mistake: not asking or offering clearly. Nicole shares four key tips for effective sales conversations—preparation, curiosity, empathy, and the confidence to ask ques…
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246: [BEST OF] A Low-Ticket Course Is BAD For Your Business
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19:53
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19:53A $300 one-on-one program isn’t affordable for many people, but why would you, a wellness coach, still want to opt for it instead of giving out a low-ticket digital course? Kendra Perry assures us that the latter business model is destined to fail. In fact, there is no way for it to work. She argues that if you couldn’t sell a one-on-one program at…
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