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288: Has My Stance on Websites Changed? (SPOILER: Yes, it has)
Manage episode 494367417 series 3435226
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In this episode, Kendra dives into what’s actually working with websites and content strategy in today’s skeptical online market.
With consumer trust at an all-time low and conversion touchpoints higher than ever, your business needs more than just flashy reels to stand out.
Kendra explains why simplified, purpose-driven websites paired with consistent long-form content are the key to building authority and nurturing a warm audience.
She shares her recommended website structure, her top platform pick (FG Funnels), and how to build a repurposing system that works across blogs, YouTube, and social.
In this episode we cover:
- My previous opinion on websites (00:53)
- What's changed and why (03:57)
- Building trust through Long Form Content (5:45)
- What Your Website Should Actually Look Like (13:15)
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