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Unlearn Everything You Think You Know About Working With Brands with Justin Moore
Manage episode 514864795 series 3304224
In this episode:
If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reveals his framework for turning one-off deals into recurring partnerships and shares why your audience size matters less than you think when positioning yourself to work with brands.
About Justin:
Justin Moore is a Sponsorship Coach, author, and the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations. Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.Key points from this episode:
- Why Your Past Brand Partnership Experiences Might Have Sucked (And Why That Doesn't Matter)
- The Mindset Shift: You're Not Just a Creator, You're a Consultant
- Should You Work With Brands That Have Never Done Influencer Marketing?
- From One-Off Deal to Recurring Partnership: The Strategy
- The Pricing Question: What Should You Actually Charge?
- Creative Deal Structures That Turn Into Long-Term Partnerships
- Why You Need to Follow Up (Even When It Feels Awkward)
- The Bottom Line
Related content:
The Crafted Website Experience
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