Briefing Doc: Renewal Center Redesign

Date: October 15, 2024

Subject: Product Update - Renewal Center Redesign

Target Audience: Professional+ Customers

Summary: This document provides a detailed overview of the newly redesigned Renewal Center, highlighting its key improvements and benefits for Professional+ customers.

Key Changes:

• Complete Redesign: The Renewal Center has undergone a significant design overhaul to enhance user experience and address previous shortcomings.
• Improved Clarity and Information: The redesign tackles issues of friction and lack of clarity that plagued the old Renewal Center. Critical information such as renewal terms, changes, potential savings, and quote comparison capabilities are now readily accessible.
• Seamless Checkout Experience: The new Renewal Center aligns with the existing checkout process, creating a consistent and user-friendly experience for customers.

Benefits for Professional+ Customers:

• Enhanced Transparency: The redesign fosters transparency by providing a comprehensive overview of the renewal process.
• Simplified Decision-Making: Easy access to key information like changes, savings, and quote comparisons empowers customers to make informed renewal decisions.
• Streamlined Process: The consistent design aligning with the checkout process creates a streamlined and intuitive renewal experience.

Key Quote: "The old renewal center was causing friction and was unclear when it came to understanding renewal terms. The old renewal center was missing important information such as: changes, savings, and the ability to compare the different quotes with each other. This made it hard to get a clear and complete picture of your renewals."

Impact:

The redesigned Renewal Center is expected to significantly improve customer satisfaction by simplifying the renewal process and providing greater clarity and control for Professional+ customers.

Next Steps:

Professional+ customers will be automatically redirected to the new Renewal Center upon accessing their renewal information. No further action is required.