Best Sidekick Strategies Podcasts (2025)

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She Sold 250K Shampoo Bars Without Amazon or Ads 48:51

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18h ago48:51

48:51

Kate Assaraf tried every plastic-free shampoo bar on the market. They sat in her shower like, and I'm quoting here, "tombstones." Failed products. Dead ends. So she decided to make her own. Without Instagram ads. Without Amazon. Without any of the things you're supposed to need to build a business. Today on our program, we follow Kate's journey fro…

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What Discounts Actually Make People Buy (Study) 41:08

8d ago41:08

41:08

There's this thing that happens when you run an e-commerce store. You know you need to discount, but you're terrified. Terrified of training customers to wait for sales. Terrified of looking cheap. So you do nothing, or worse, you slap WELCOME10 on your popup and call it a day. Meanwhile, the big brands? They're discounting constantly. Just invisib…

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Episode 65 – Dream, Part 1 28:52

4d ago28:52

28:52

Linus travels into his mom's journal to find the Dream Gem, and finds himself in a parody of The Wizard of Oz. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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This Founder Automated Influencer Outreach Completely 45:44

15d ago45:44

45:44

So there's this guy, Bora Celik. Software engineer, thirty years in the game. Last year he tells his investors something crazy: SaaS is dead. Not dying. Dead. And here's the thing - he might be right. See, while everyone's playing with ChatGPT, asking it questions, Bora's building these things called AI agents. They don't just answer questions. The…

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A Cost-Effective Strategy for Implementing Your First Warehouse Management System: Revisiting Casey Winans of Fullstride 35:11

7h ago35:11

35:11

Choosing the right warehouse management system (WMS) system can simplify your warehouse operations, bolster staff performance and morale, and improve your bottom line. But, before you sign on the dotted line, have you given serious (and honest) thought to how your growing pains might manifest in that pricey new platform? In this revisited conversat…

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Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand 48:43

22d ago48:43

48:43

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens. The twist is it started as her teenage son's eighth-grade homework assignmen…

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Episode 64 – Connections 33:59

18d ago33:59

33:59

This is another vignette episode! Parker makes a friendly connection with Blue Moon, Max mentors Cassie, and Linus reconnects with his uncle. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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What's New in Shopify: November 2025 35:21

29d ago35:21

35:21

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built. They also dig into the new VS Code-based theme editor (…

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Stop Being the Bottleneck and Get Ready for Growth with Chyle Edic 31:24

28d ago31:24

31:24

Could you step away from your business for a month? A week? A day? If the answer to any of those scenarios is "no," then you're not running a business; you're stuck with a job. Chyle Edic, owner of Efficiency-Edge, LLC, helps owners of small-to-medium-sized organizations break their micromanaging habits and shift their attention to growth and, poss…

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Black Friday Starts Early: The 3-Week Email Strategy 50:59

1M ago50:59

50:59

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything. SPONSORS Swym - Wishlists,…

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Episode 63 – Sight 26:08

19d ago26:08

26:08

Elijah meets the mysterious hero DevilBat. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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Accessibility: Bet Hannon's 4-Step Fix 44:52

1M ago44:52

44:52

"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assistive tech—making the site harder to use." Bet Hannon runs AccessiCart, an agency that fixes accessibility problems for e-commerce stores—usually right after they've been sued. We talked about why "qui…

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Emerging Trends in Technology to Optimize Your Warehouse Management System With Steve Shebuski, MCA Connect 34:12

1M ago34:12

34:12

The 21st century is well underway. So, why are distributors and manufacturers still using 20th-century warehouse management systems? Steve Shebuski, managing director of MCA Connect, says that an outdated WMS costs companies more than they realize. Jason caught up with Steve to discuss insights gained from his long career in Microsoft-based warehou…

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Smart Marketer Live 2025 57:26

2M ago57:26

57:26

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025. This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and ho…

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Episode 62 – Strategy 21:35

2M ago21:35

21:35

Sophia and Elijah work on a plan to thwart Rose. Max and Tammy are there too, but they're not very helpful. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives 40:53

1M ago40:53

40:53

By Kurt Elster, Paul Reda

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SEO Is Dead. Long Live GEO. w/ Domaine's Mac King 51:54

2M ago51:54

51:54

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result." Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in thei…

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Episode 61 – Power 17:08

2M ago17:08

17:08

Chameleon and Rose adjust to their new partnership. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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Jamil Bhuya: Why Store Owners Can't See Conversion Killers 49:15

2M ago49:15

49:15

Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the psychology behind purchase obj…

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Future-Proof Your Distribution Business with Structured Career Paths 23:04

3M ago23:04

23:04

"Distribution has a PR problem." Fans of Distribution Talk will recognize that quote as one of Jason Bader's favorite industry laments. It's more than a pithy soundbite, however. The phrase is shorthand for the talent acquisition and development issues facing most small-to-mid-sized wholesale distributors. One answer? A tiered progression plan. We'…

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Bots, Fraud, & Other Online Store BS 43:12

3M ago43:12

43:12

We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants 150 new collections. This week, we dig into the actual problems hitting Shopify stores right now. Not theory, not best practices, but the real BS we're fixing for clients. We break down why your analy…

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Episode 60 – Reality 20:51

3M ago20:51

20:51

Blue Moon and Cassie pay a visit to Fourth Wall. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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The $720K Exit That Disappeared 43:44

3M ago43:44

43:44

"I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal…

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They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions) 48:23

3M ago48:23

48:23

Also available on YouTube: youtu.be/gGdS45JY2Yo Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific—a multi-million dollar order editing powerhouse. Guests: Andrew Le - Co-founder & Lead Developer, Cleverific Tu Pham - Co…

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Episode 59 – Beacon 22:06

3M ago22:06

22:06

Max visits Elijah at his new job. This is the Season 5 premiere! —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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Why Shopify's Shipping Just Got Way Better 42:28

3M ago42:28

42:28

Also on YouTube: youtu.be/56r_UJZbtLg "We want to make sure that merchants who are starting their business who don't know what are all the jobs they need to take care of for shipping to merchants who are thriving and understand the space and have complex workflows, we can solve this problem for everybody." Vibhor Chhabra, Director of Product at Sho…

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Season 5 Trailer 6:23

3M ago6:23

6:23

Blue Moon convinces Max to help him create content for his fans. —Thanks for listening!— Follow us on social media: IG: @secondfiddlespodcast FB: SecondFiddlesPodcast BSKY: @secondfiddles.bsky.socialBy Second Fiddles

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What If CRM Was About Automation Engines Feeding You BI-Driven Insights? With Kristen Thom, White Cup 42:51

3M ago42:51

42:51

Customer Relationship Management (CRM) software companies sell a simple premise: if you can manage customer data, you can grow your business. But capitalizing on that promise is complicated, as any company struggling with CRM implementation knows. Kristen Thom, senior vice president of customer experience for White Cup, has an easy fix for this per…

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Ex-Supps CMO's Counter-Intuitive Growth Strategies 58:03

4M ago58:03

58:03

Also available on YouTube: youtu.be/0HHJ5tONfVo Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work. In this episode, you'll discover why the bigg…

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The £500K Exit That Saved Jayden Clark's Sanity 56:31

4M ago56:31

56:31

Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o "I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success." Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instea…

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A Timeless Truth: Why Following Up Matters, Revisiting Jessica Yurgaitis, Industrial Supply Company 41:02

4M ago41:02

41:02

The past is always present at Industrial Supply Company, thanks to a treasure trove of historical documents dating back to 1915. While the Utah-based company's century+ heritage is impressive, Jessica Yurgaitis has no intention of dwelling in the dust of the organization's bygone era, even if the history major in her loves posting those old handwri…

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How Portland Leather Hit $500M + Top 50 on Shopify 48:35

4M ago48:35

48:35

Also on YouTube: youtu.be/nckQhAvYA-Q "We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months." Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to customer delivery, achieving top…

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40. {SEASON WRAP} The Best Things I’ve Decided to Do For My Business This Year {So Far} 19:56

4M ago19:56

19:56

One of my absolute favorite things? Hearing what’s actually working inside other people’s businesses. So in this episode, I’m taking you behind the scenes and sharing what’s been working in mine — including a few unconventional decisions that turned out to be total game-changers. From offer tweaks and content shifts to deeper mindset moves, this is…

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How Shine Supply Hit $7M/yr Without Paid Ads 36:01

4M ago36:01

36:01

Also Available on YouTube: youtu.be/_nqN9HyOpxM What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy. No paid ads until last month. No Amazon. No selling out to…

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39. {The $5 Ad Strategy} I Changed My Mind About These Ads – And Here's Why You Might Want To As Well 17:08

4M ago17:08

17:08

For the longest time, I treated Meta {Instagram} traffic ads like a “nice to have.” But lately? Everything’s changed — and so have my and my student’s results by using them. If your Instagram reach has tanked, but your content is genuinely that good, this episode is your game-changer. I’m breaking down why I now swear by this super simple $5 Meta a…

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Focus on Better Work, Not Busy Work With AI as Your Sidekick With John Long 38:15

4M ago38:15

38:15

AI isn't coming; it's here, optimizing behind-the-scenes tasks like forecasting, inventory management, and CRM oversight. John Long, CEO of THYNK AI, says artificial intelligence is ready to take on client-facing interactions. His company has the ultimate tool for the job: Eric, an AI-powered agent. Jason caught up with John to discuss the evolutio…

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Viral Mattress Ads & Crowdfunding 48:14

4M ago48:14

48:14

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formul…

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38. How I Had the Worst Social Media Stats of My Career… And Still Made My Best Income Yet 29:28

4M ago29:28

29:28

This year, I had the worst reach I’ve ever had on Instagram — and yet? It’s been my most profitable year in business. Highest revenue. Highest profit. Most peace. With less content, less hustle, and a smarter system. So if you’ve been spiraling every time your engagement drops, feeling like you're failing because your insights are down… this episod…

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What 20M Shopify Surveys Reveal About Attribution 43:17

5M ago43:17

43:17

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8 Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation? In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands…

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37. Your Permission Slip To Stop Worrying About What People Think And Build Your Best Business 23:21

5M ago23:21

23:21

If you’ve been shrinking yourself to stay “likable” online — this one’s for you. The biggest thing holding you back from blowing up your income and impact might not be your offer, your strategy, or the algorithm. It might be the silent grip of people-pleasing. In this episode, I’m giving you the pep talk you didn’t know you needed and a strategy re…

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From Humble Beginnings to an Employee Owned Empire with Billy Duren, Threaded Fasteners 35:42

5M ago35:42

35:42

It's rare to come across a company that has evolved as profitably or organically as Threaded Fasteners, Inc. While it's tempting to award all the credit to Billy Duren, president and CEO of the Alabama-based manufacturer and distributor, he'd be the first to tell you that the company's success is wholly due to the creativity of its employee-owners.…

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Top Shopify Conversion Mistakes 47:43

5M ago47:43

47:43

Also on YouTube... What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context. This episode is a takedown of bad ecommerce decisions, packed with fixes that …

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36. Are Your Sales Slow Right Now? Steps to Change That 31:06

5M ago31:06

31:06

Let’s be real — slow sales suck. If your business feels like it’s hit a wall lately, I see you. I’ve been there too, and in this episode, I’m showing you how to stop spinning and start selling again. We’re unpacking exactly why sales can slow down (it’s not always just “the season!”), and the smart, ethical strategies you can use right now to speed…

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SEO for AI: What Works, What’s Snake Oil 43:13

5M ago43:13

43:13

Available on YouTube: youtu.be/qdpFmuFD8yE Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real,…

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35. 7 Questions to Ask RIGHT NOW For More Mid Year Momentum and Results 41:03

5M ago41:03

41:03

What if more 2025 results didn’t come from working harder — but from hitting pause, getting honest, and realigning your business with what actually lights you up? That’s exactly what we’re doing in this episode. I’m sharing the seven powerful questions I use to audit my business midyear — the same ones that have helped me rebuild offers, set bounda…

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Disrupting the Chain of Pain Using AI Powered Mobile Tech to Meet Customers Where They Are With Pierre Barbeau, Founder of Moblico 36:26

5M ago36:26

36:26

Ever heard the phrase "chain of pain?" If you're a wholesale distributor, chances are you've experienced it via the cascading agony of outdated workflows or missed sales opportunities. Pierre Barbeau, co-founder and CEO of Moblico, returns to chat with Jason about his company's supercharged mobile technology solution to common pain points, includin…

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How Divorce, Cancer, and TikTok Built a Shopify Brand 49:22

5M ago49:22

49:22

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced cu…

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34. Are you Doing Busy Work or Business Building Work? 27:30

5M ago27:30

27:30

Let’s be honest — are you truly building your business, or just keeping yourself busy? In this episode, I’m sharing a loving reality check that every online business owner needs. If you’re feeling exhausted, stuck on the hamster wheel, and wondering why all your hard work isn’t adding up to real growth, this one’s for you. I’m breaking down the dif…

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Shopify POS V10: What’s New? 39:19

6M ago39:19

39:19

Also on YouTube: youtu.be/4lOLw1k4ocA Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10. Faster checkouts Split fulfillment Custom branding Better search If you sell in person, this episode is for you. Show Links Shopify POS Shopify Editions (Summer 2025) Ray Reddy on LinkedIn Sponsors Zipify – Build high-converting sales…

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33. How to Create Content That Converts — Not Content That Keeps You Stuck on the Hamster Wheel 31:35

6M ago31:35

31:35

Are you creating content but not seeing the sales or growth you want? In this episode, we break down the crucial difference between content creation and content marketing — and why understanding this can transform your business. Learn how to create content that not only attracts attention but actually moves your ideal clients toward saying “yes” to…