Real Talk About Knowing Your Worth And Making More Money In Your Business The Untrapped Podcast With Keith Kalfas podcast

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The Untrapped Podcast With Keith Kalfas »
Real Talk About Knowing Your Worth and Making More Money In Your Business

8d ago 19:11

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In this episode of The Untrapped Podcast, Keith gets blunt about breaking plateaus in your landscaping business. Stuck doing the same $300 jobs and wondering why nothing changes? Keith shares how he raised prices, lost the wrong clients, and rebuilt around higher-ticket, white-glove packages—think bundling gutters, shrub trims, bed edging, windows, and lawn care into one profitable day. He digs into math-first pricing, route density, and incremental increases (small for existing clients, bigger for new) so your average ticket and net margin finally move. No victim mindset, no busywork trophies—just a hard "cross the Rubicon" moment: choose ownership, package value, market smarter in targeted neighborhoods, and aim for profit per day (not hours worked). If you're ready to stop playing small and start stacking real wins, this one's your wake-up call.

"When the pain of staying the same becomes greater than the pain of changing — that's when you change." – Keith Kalfas

Topics Covered:

The real definition of insanity in business
Why raising prices feels scary (but necessary)
The "higher-ticket jobs" breakthrough
The power of packaged services
Route density, travel time, and profit killers
When staying the same becomes more painful than changing
Victim mindset vs. ownership
Why entertainment-driven content makes growth harder

Key Takeaways

Raise Prices—Incrementally and IntentionallyBump existing clients in small steps, quote new clients higher. Confidence + consistency = better margins without a mass exodus.

Chase Average Ticket, Not Hours
Design your pricing around profit per day. Bigger tickets + fewer trips = cleaner math and calmer schedule.
Tighten Your Route, Grow Your Wallet
Route density kills dead time. Shorter drives, less fuel, more jobs done—that's real margin.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

Start Getting Leads Now https://www.footbridgemedia.com/keith

The Untrapped Alliance: https://www.keithkalfas.com/alliance

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

100 episodes

#Entrepreneur #Business #Marketing #Keith Kalfas #Lawncare #Selfhelp #Windowcleaning #Landscape