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In this conversation, Natalie discusses the significance of visual identity in branding, emphasizing that it encompasses more than just a logo. She highlights the importance of consistency in visual identity to make brands memorable and professional. For solopreneurs, she offers practical advice on how to start building a brand identity on a budget, suggesting the use of freelance platforms and the importance of a clear vision before hiring a designer.
takeaways
Visual identity is not just a logo; it's a comprehensive expression.
A strong visual identity evokes clear feelings and associations.
Consistency in branding is crucial for memorability and professionalism.
Solopreneurs can start with freelance designers to create a visual identity.
Building a Pinterest board can help clarify brand vision.
Investing in a professional agency is important as the business grows.
Merchandise should align with the visual identity of the brand.
Colors, typography, and graphic elements must work together cohesively.
Avoid perfectionism; focus on getting started with branding.
Customer data should inform future branding investments.