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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Meta’s AI Ads Engine Explained (Andromeda + ASC)

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Manage episode 482503174 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.

Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—and tactics—to keep up.

Sponsors:

Links & Resources:

Work with Kurt:

  continue reading

526 episodes

Artwork
iconShare
 
Manage episode 482503174 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.

Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—and tactics—to keep up.

Sponsors:

Links & Resources:

Work with Kurt:

  continue reading

526 episodes

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