Best Shopify Store Optimization Podcasts (2025)

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Ep. 3231 - STORY: The Coffee Grinder That Made $300,000 8:25

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37m ago8:25

8:25

Rise and shine! A petroleum engineer finds the perfect item to resell on Amazon. He goes on to sell $300,000 worth of the humble coffee grinder. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener…

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Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic ... 33:43

1h ago33:43

33:43

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why …

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What's New in Shopify: November 2025 35:21

22h ago35:21

35:21

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built. They also dig into the new VS Code-based theme editor (…

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Ep. 3230 - Q&A: “How do I test Facebook vs. free traffic?” 5:22

1d ago5:22

5:22

Free traffic feels safe, but paid ads might unlock a faster lane—IF the math checks out. Let’s design a two-week, $200 ad test with clear “go / no-go” numbers so this side hustler can see truth, not guesswork. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their j…

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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize ... 14:02

2d ago14:02

14:02

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about t…

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Ep. 3229 - First $1,000: Shopify Library Becomes Paid Subscription 6:45

1d ago6:45

6:45

Shopify merchants kept begging forums for the same quick theme fixes. One developer bundled all his proven snippets behind a $15 monthly paywall—and 170 store owners are happily copying, pasting, and paying. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job…

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Ep. 3228 - Weekend Workshop: When Getting Fired Becomes Your Best Break 7:15

3d ago7:15

7:15

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: if he hadn’t been pushed, he wouldn’t have made the leap. Side Hustle School features a new episode EVERY DAY, featuring detailed case studie…

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Ep. 3227 - Q&A: “Why won’t TikTok followers join my newsletter?” 5:19

4d ago5:19

5:19

TikTok, Snap, and Instagram fame is fun, but e-mail tends to pay the bills. Today we lay out the follower-to-inbox conversion math, including the moment a list becomes non-negotiable. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show in…

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Ep. 3226 - Q&A: “Can I legally profit from salvaging barn wood?” 5:03

5d ago5:03

5:03

Old barns can be gold mines—or legal landmines. Today we cover permits, insurance, and realistic margins for turning reclaimed boards into profit. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listen…

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Ep. 3225 - TBT: A Guided Journal, a Friend in Need, and 1,000+ Sales 5:59

6d ago5:59

5:59

In this week’s Throwback Thursday segment, learn how a creative project for a friend in recovery became a business, eventually leading to a partnership with a Washington, DC nonprofit. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show i…

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Ep. 3224 - STORY: Line Chef Makes Millions Cooking Up Apron Empire 7:41

7d ago7:41

7:41

A chef sets out to reinvent the humble apron, growing it to a multi-million-dollar company while still working in restaurants at night. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A seve…

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Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How ... 13:05

7d ago13:05

13:05

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled…

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Black Friday Starts Early: The 3-Week Email Strategy 50:59

8d ago50:59

50:59

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything. SPONSORS Swym - Wishlists,…

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Ep. 3223 - Q&A: “When does a logo actually matter?” 4:37

8d ago4:37

4:37

Today’s caller wonders whether to polish the package or finish the product. We’ll set a two-checkpoint rule that keeps creativity flowing, without turning branding into busywork. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show include…

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Ep. 3222 - First $1,000: “CRM Makeovers” for Real Estate Agents 5:56

9d ago5:56

5:56

In this week’s First $1,000 segment, meet the HubSpot whiz who charges Realtors $500 for a three-hour CRM detox—merging duplicates, tagging leads, and automating follow-ups before lunch. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show…

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The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization ... 18:54

9d ago18:54

18:54

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously gene…

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Ep. 3221 - Weekend Workshop: The Premium Pricing Paradox 7:19

10d ago7:19

7:19

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: the $100 Alaska coupon book that sells over and over. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of…

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Ep. 3220 - Q&A: “When is business coaching worth the cost?” 5:35

11d ago5:35

5:35

Coaching can fast-track growth—or drain a lot of money from your bank account. In this short episode, you’ll learn a simple metric to decide whether a pricey mentor is a smart bet or a motivational luxury. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. …

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Ep. 3219 - Q&A: “Can I sell carbon-offset checks to small brands?” 5:54

12d ago5:54

5:54

Green-washing headlines have everyone nervous, and for good reason. Today we design a “quick-check” carbon-audit service small brands will pay for—and keep the workload under two hours per client. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year…

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Ep. 3218 - TBT: I Built a Supplement Guide People Actually Trust 5:50

13d ago5:50

5:50

In this week’s Throwback Thursday segment, learn how a side hustler built a trustworthy supplement guide from one TikTok video, turning it into a $40,000 affiliate business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes fre…

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How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves ... 32:39

14d ago32:39

32:39

In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field. He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making po…

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Ep. 3217 - STORY: Aussie Stretches Out with Online Store for Tall Women 7:02

14d ago7:02

7:02

Tall women everywhere rejoice as an eCommerce side hustle brings new meaning to ‘top shelf.’ Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleS…

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Accessibility: Bet Hannon's 4-Step Fix 44:52

15d ago44:52

44:52

"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assistive tech—making the site harder to use." Bet Hannon runs AccessiCart, an agency that fixes accessibility problems for e-commerce stores—usually right after they've been sued. We talked about why "qui…

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Ep. 3216 - Q&A: “How do I avoid a garage full of unsold kits?” 5:05

15d ago5:05

5:05

Should you spend months growing followers or risk cash on inventory right away? Today we outline a “test-then-preorder” strategy that proves demand in weeks, pays for production up front, and builds your email list as you go. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without …

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How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data ... 34:16

16d ago34:16

34:16

In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time. Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands. He shares his story of founding ZIK Analytics from a…

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Ep. 3215 - First $1,000: Board-Game Date Nights in a Café Basement 5:54

16d ago5:54

5:54

In this week’s First $1,000 segment, hear how a board-game collector transformed an unused café basement into a candle-lit playground for couples. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listen…

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Ep. 3214 - Weekend Workshop: From Spreadsheets to Six Figures 7:04

17d ago7:04

7:04

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: the original spreadsheet king. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra …

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Ep. 3213 - Q&A: “Can I monetize a college scholarship database?” 5:01

18d ago5:01

5:01

Obscure college scholarships are gold, at least if parents trust your data. In this episode we design a subscription, ROI guarantee, and tech stack that can turn a spreadsheet into monthly income. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year…

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Ep. 3212 - Q&A: “Will people pay for AI-optimized resumés?” 5:09

19d ago5:09

5:09

Cheap resumé bots and pricey human writers leave a gap. We’ll show how an AI-plus-expert service can fill it, both profitably and credibly. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A …

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Ep. 3211 - TBT: Built in a Weekend, Used by Thousands 5:11

20d ago5:11

5:11

In this week’s Throwback Thursday segment, hear how a side project built over a single weekend turned into a surprisingly steady income stream, all thanks to a clunky but useful Chrome extension with 5,000 loyal users. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quittin…

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How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate ... 27:45

21d ago27:45

27:45

In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account sus…

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Ep. 3210 - STORY: Canadian Bidets Modernize Bathroom Life 7:42

21d ago7:42

7:42

In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes …

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Smart Marketer Live 2025 57:26

22d ago57:26

57:26

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025. This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and ho…

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Ep. 3209 - Q&A: “How do I use exit pop-ups?” 4:44

22d ago4:44

4:44

A well-timed nudge can rescue sales, but only if it feels like service, not a race to the bottom. Let’s design a polite “please stay” offer that boosts revenue without creating coupon addicts. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, th…

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Ep. 3208 - First $1,000: Vintage Sewing Machine Rehab Workshops 5:29

23d ago5:29

5:29

In this week’s First $1,000 segment, meet the maker who buys twenty-dollar thrift-store sewing machines, teaches students to revive them, and lets each participant leave with a fully functioning vintage Singer. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their …

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How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why ... 21:54

23d ago21:54

21:54

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue. Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization. He…

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Ep. 3207 - Weekend Workshop: The Global Photography Pivot 6:45

24d ago6:45

6:45

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: a nomadic photography business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra…

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Ep. 3206 - Q&A: “How do I fight piracy without hurting buyers?” 4:51

25d ago4:51

4:51

You can’t stop every pirate, but you can slow them down—and keep real customers smiling. Today we cover low-cost deterrents, “soft DRM,” and community perks that make stealing less attractive. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, th…

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Ep. 3205 - Q&A: “How do I license calming coloring pages to wellness apps?” 4:48

26d ago4:48

4:48

Trade $2 one-time sales for four-figure B2B deals. We build the pitch, pricing, and contract essentials for licensing art to wellness platforms. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener…

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Ep. 3204 - TBT: The Secret Author Behind Your Favorite Romance Novel 5:20

27d ago5:20

5:20

In this week’s Throwback Thursday segment, hear how one fanfiction writer went pro—now earning five figures per project ghostwriting for bestselling romance authors who don’t want their names published. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. Thi…

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Ep. 3203 - STORY: Underwear Side Hustle Turns Into $500,000/Month Business 7:00

27d ago7:00

7:00

By Chris Guillebeau / Onward Project

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Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives 40:53

28d ago40:53

40:53

By Kurt Elster, Paul Reda

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Ep. 3202 - Q&A: “Can a ‘tech deals’ newsletter really make money?” 3:49

28d ago3:49

3:49

By Chris Guillebeau / Onward Project

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Ep. 3201 - First $1,000: Weekend ASL Crash Courses for Hospitality Staff 4:59

1M ago4:59

4:59

In this week’s First $1,000 segment, hear how a certified interpreter turned empty hotel conference rooms into a training ground for quick, practical American Sign Language (ASL). Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includ…

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How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus ... 20:31

1M ago20:31

20:31

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on dis…