Best Shopify Store Optimization Podcasts (2025)

1
How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories ... 26:51

Play Pause

2h ago26:51

26:51

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. Omer shares his insights on how to improve sourcing strate…

1
Actionable tips: Harnessing AI to Drive Revenue and Optimize Customer Experience with Richard Harris 27:22

3d ago27:22

27:22

Actionable tips: Harnessing AI to Drive Revenue and Optimize Customer Experience Richard Harris is the Founder & CEO of Black Crow AI, a cutting-edge, no-code predictive software that harnesses machine learning to help companies understand likely customer behavior. With over 20 years of experience in tech, Richard has been a part of the industry si…

1
How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks ... 26:50

5d ago26:50

26:50

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store. Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. He explains the main reasons customers …

1
Top Shopify Conversion Mistakes 47:43

6d ago47:43

47:43

Also on YouTube... What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context. This episode is a takedown of bad ecommerce decisions, packed with fixes that …

1
The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter ... 26:36

7d ago26:36

26:36

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success…

1
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads! 42:14

10d ago42:14

42:14

Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Er…

1
How to Unlock 7-Figure Revenue with TikTok Shops - Jesse Frimpone 27:11

10d ago27:11

27:11

How to Unlock 7-Figure Revenue with TikTok Shops Jesse shares how resilience, smart systems, and trend-driven product selection helped him scale his eCommerce empire. Whether you're just starting or looking to scale, this episode is packed with mindset shifts and practical strategies you won’t want to miss. The No.1 eCom Operations hack “Start slow…

1
5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth ... 27:19

12d ago27:19

27:19

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and re…

1
What We're Reading & Technology Changing Reading 1:19:52

12d ago1:19:52

1:19:52

with @rhhackett @smc90 @stephbzinn @tim_org In a now-annual tradition, the a16z crypto editorial team discuss themes (and picks) from a16z crypto's latest reading list, as well as books we keep re-reading, childhood favorites, classics, adaptations on adaptations -- in book and movie form -- and more. What genres are we reading now, how, and why? H…

1
SEO for AI: What Works, What’s Snake Oil 43:13

13d ago43:13

43:13

Available on YouTube: youtu.be/qdpFmuFD8yE Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real,…

1
What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M ... 29:25

14d ago29:25

29:25

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways…

1
5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost ... 22:20

19d ago22:20

22:20

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue. Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobil…

1
How Divorce, Cancer, and TikTok Built a Shopify Brand 49:22

20d ago49:22

49:22

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced cu…

1
Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok ... 25:04

21d ago25:04

25:04

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with t…

1
The Legal Hack Every Startup Overlooks with Jeff Holman 30:54

21d ago30:54

30:54

The Legal Hack Every Startup Overlooks with Jeff Holman Jeff is a former patent attorney with a unique blend of engineering, law, and business expertise. Through Intellectual Strategies, he helps founders protect their IP, avoid costly mistakes, and stay compliant—before it’s too late. The No.1 eCom Operations hack “An hour conversation with an att…

1
5 Charts That Explain Crypto Right Now 28:47

24d ago28:47

28:47

with @DarenMatsuoka @rhhackett Today we've got a midyear market update and news episode for you. At the end of last year, our guest — and resident data weatherman — Daren Matsuoka put out a post on "5 metrics to watch in 2025." Most of the metrics that Daren picked measure how crypto's adoption: from mobile wallet usage and onchain transaction fees…

1
Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners 41:19

25d ago41:19

41:19

Send us a textBy Femi Olajiga

1
Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner ... 9:12

26d ago9:12

9:12

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat …

1
Troubleshooting Google Ads account to reduce budget waste 41:19

27d ago41:19

41:19

Send us a text Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion …

1
Shopify POS V10: What’s New? 39:19

27d ago39:19

39:19

Also on YouTube: youtu.be/4lOLw1k4ocA Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10. Faster checkouts Split fulfillment Custom branding Better search If you sell in person, this episode is for you. Show Links Shopify POS Shopify Editions (Summer 2025) Ray Reddy on LinkedIn Sponsors Zipify – Build high-converting sales…

1
How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which ... 23:14

28d ago23:14

23:14

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode: Why fixing conversions matters more …

1
Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites ... 24:56

1M ago24:56

24:56

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to…

1
Wait — The Bank Froze Your Life Savings? 1:25:17

1M ago1:25:17

1:25:17

with @MinarikLaw @EMinSF @rhhackett Imagine waking up one day to find your bank account frozen. No warning. No explanation. No recourse. This is not a thought experiment. It’s a real situation. And it’s happened not just to crypto companies and their founders, but to ordinary people who are just trying to live their lives. That includes our guest t…

1
Inside Shopify Editions.dev 2025 59:57

1M ago59:57

59:57

Watch on YouTube Shopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond the keynote to bring you on-the-ground reactions from developers, partners, and skeptics alike. Featuring interviews with: Anne Thomas (Design Packs) Ezra Firestone (Zipify) Jamil Bhuya (Otherhalf Stu…

1
Actionable tips: How to win the race in eCommerce business with Anatoliy Labinskiy 34:17

1M ago34:17

34:17

Actionable tips: How to win the race in eCommerce business Anatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues. T…

1
How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews ... 21:35

1M ago21:35

21:35

In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews. He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that …

1
Inside the Solana Story: Near-Death Brushes and a Need for Speed (with Solana) 49:37

1M ago49:37

49:37

with @aeyakovenko @alive_eth Today’s episode features Solana cofounder Anatoly Yakovenko in conversation with a16z General Partner Ali Yahya, recorded live at our CSX Crypto Startup Accelerator program earlier this year. Anatoly shares the origin story of Solana — from a late-night eureka moment to thousands of investor meetings and several near-de…

1
How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt ... 28:04

1M ago28:04

28:04

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eli…

1
How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify 37:27

1M ago37:27

37:27

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name. Show Lin…

1
With AI, Anyone Can Be a Coder (with Github CEO) 15:12

1M ago15:12

15:12

In this special episode from TED Tech, hear from GitHub CEO Thomas Dohmke on how AI is breaking the barrier to entry for coding. Who could a coder look like if you could code just by talking out loud? Learn how, thanks to AI, creating software is becoming as simple (and joyful) as building LEGO. In a live demo, he introduces Copilot Workspace: an A…

1
How Self-Managing Organizations Unlock 8-Figure Growth — Leon Van Der Laan | Why Founders Burn Out, Why Delegation Fails Without Structure, What Team Ownership Looks Like, How Mission Clarity Boosts Autonomy ... 29:07

1M ago29:07

29:07

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations. Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose. If you’re tired of c…

1
Greatest Hits: The eCommerce Trick No One Told You with Shaun Brandt 25:57

1M ago25:57

25:57

The eCommerce Trick No One Told You - Greatest Hits Oddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative soluti…

1
Keyword Mapping for SEO – Demystifying SEO for Growth 19:31

1M ago19:31

19:31

Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different …

1
AI vs. ID: Proof of human in a world of agents, bots, deep fakes, more 2:04:31

2M ago2:04:31

2:04:31

with @eddylazzarin @adrian_ludwig @remco @smc90 Hi everyone, welcome to this week’s episode of web3 with a16z podcast, I’m Sonal, and today we’re talking about a hot topic which is also very evergreen because we’re entering a world where AI – including AI agents, bots, deep fakes, and so on -- are changing the internet, very drastically. And so we …

1
AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility 14:05

2M ago14:05

14:05

Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content,…

1
What Smart Inventory Management Looks Like (And Why You Need It) — Sebastiaan Debrouwer | Why Inventory Fuels Shopify Growth, How Spreadsheets Fail Scaling Brands, Why Multichannel Selling Breaks Systems ... 32:41

2M ago32:41

32:41

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsh…

1
How a BOGO Deal Bootstrapped Neven Eyewear to Millions 51:42

2M ago51:42

51:42

Also on YouTube: https://youtu.be/fXKVcwl8FS8 How a BOGO Deal Bootstrapped Neven Eyewear to Millions Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his…

1
Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong ... 16:27

2M ago16:27

16:27

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands. He explains how AI analyzes customer behavior to suggest the ri…

1
Google Ads for Lead generation websites: How to improve the quality of your leads 18:25

2M ago18:25

18:25

Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword resea…

1
Essential hacks: Empowering E-Commerce Growth: Data Strategies and Solutions with Moustafa Moursy 23:31

2M ago23:31

23:31

Essential hacks: Empowering E-Commerce Growth: Data Strategies and Solutions Moustafa Moursy, with a stellar reputation for driving double and triple-digit growth for businesses, brings to the table not just theories but hands-on expertise. Having carved a niche in aligning business processes to unique circumstances, he has successfully positioned …

1
Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More 1:05:15

2M ago1:05:15

1:05:15

with @kimbatronic @amandatylerj @clairekart Welcome to web3 with a16z. Since our show covers both tech trends and company building, today’s topic is all about marketing — including differences between marketing in crypto and traditional tech. The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputati…

1
Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection ... 7:04

2M ago7:04

7:04

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time. The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online b…

1
Actionable insights: Expert Email Marketing Insights for Maximum Growth with Kyle Stout 29:03

2M ago29:03

29:03

Actionable insights: Expert Email Marketing Insights for Maximum Growth Meet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purc…