Best Shopify Store Optimization Podcasts (2025)

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ECF Live 2025 Bozeman Teaser + Parenting Reality Check 23:11

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2h ago23:11

23:11

What do a minimalist fanny pack, the Chicago Cubs, and a powerful moment of self-awareness have in common? In this solo episode, I’m sharing a deeply personal reflection on the end of my gap year, a trip to Chicago with my dad, and what I’m looking forward to as I dive back into work and host the upcoming ECF Live in Bozeman, Montana. Listen in as …

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The Untold Story Behind AI's Rise - Returns, Margins, and Product Data with Romain Fouache 29:39

7h ago29:39

29:39

The Untold Story Behind AI's Rise - Returns, Margins, and Product Data Romain is the CEO of Akeneo and a former data scientist turned global executive. With 20+ years in data-driven transformation, he helps brands modernize product experience through better product information and smarter systems. You Will Learn Why AI is rewriting how customers di…

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The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone 46:29

3d ago46:29

46:29

Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business. Amazon's tolerance for any form of manipulation is at an all-time low. The cost of n…

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AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2) 17:17

2d ago17:17

17:17

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…

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They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions) 48:23

5d ago48:23

48:23

Also available on YouTube: youtu.be/gGdS45JY2Yo Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific—a multi-million dollar order editing powerhouse. Guests: Andrew Le - Co-founder & Lead Developer, Cleverific Tu Pham - Co…

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11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands ... 31:14

7d ago31:14

31:14

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. …

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The 30-minute Wholesale Crash Course that Will Free You from Meta, Amazon and Google 30:23

8d ago30:23

30:23

What if the key to explosive growth wasn’t a killer ad strategy, but getting out of DTC entirely? In this episode, I’m joined by Jared Mehr, Sales Director at Pura Vida Bracelets, who helped scale the brand’s wholesale channel to over $35 million a year. Now, he's teaching other eCommerce brands how to win big in wholesale without sacrificing their…

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Google My Business Calls: What’s Going Wrong? 4:13

8d ago4:13

4:13

Your customers are searching, but are they finding you? This episode dives into why many GMB profiles fail to generate calls. We’ll cover the top mistakes you need to avoid, plus easy tips to make your profile stand out.By Webtrack Technologies

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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1) 17:38

8d ago17:38

17:38

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…

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How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In ... 24:08

11d ago24:08

24:08

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect aga…

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Why Shopify's Shipping Just Got Way Better 42:28

12d ago42:28

42:28

Also on YouTube: youtu.be/56r_UJZbtLg "We want to make sure that merchants who are starting their business who don't know what are all the jobs they need to take care of for shipping to merchants who are thriving and understand the space and have complex workflows, we can solve this problem for everybody." Vibhor Chhabra, Director of Product at Sho…

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How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns ... 24:38

13d ago24:38

24:38

In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales. From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout. Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order…

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The Last Mile Catch: What It Really Takes to Deliver for Millions 28:06

11d ago28:06

28:06

The Last Mile Catch: What It Really Takes to Deliver for Millions Sri Thirumalai, Director of Last Mile Delivery at Walmart, joins us to share how the world's largest retailer is transforming e-commerce logistics. With 15 years of experience at companies like Apple and Meta, Sri breaks down the real challenges of getting packages to millions of cus…

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Shopify’s Chief Revenue Officer on the Shop Marketplace, How They’re Helping Stores Compete & What Tobi’s Really Like 40:47

14d ago40:47

40:47

What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside look at how Shopify is evolving in a world where competition is fierce,…

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Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf 47:44

16d ago47:44

47:44

If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the und…

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LLMs.txt Tool: The Missing Piece in Your WordPress SEO Strategy 4:13

15d ago4:13

4:13

WordPress SEO just got smarter with LLMs.txt. Let a Certified WordPress Developer guide you through setup, usage, and best practices for higher online rankings.By Webtrack Technologies

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How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties ... 27:14

18d ago27:14

27:14

In this episode, we dive into the challenges and opportunities of selling products globally. Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide. He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with…

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GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results 18:17

17d ago18:17

18:17

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key Takeaways The SERP is shifting…

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Ex-Supps CMO's Counter-Intuitive Growth Strategies 58:03

19d ago58:03

58:03

Also available on YouTube: youtu.be/0HHJ5tONfVo Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work. In this episode, you'll discover why the bigg…

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How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing ... 26:45

20d ago26:45

26:45

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. He explains what makes A/B testing tools easy to use, why timing matters, and…

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Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams 36:34

20d ago36:34

36:34

Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hi…

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How Mastering Manufacturing Built a Business Requiring Zero Marketing 44:19

22d ago44:19

44:19

What happens when two car lovers bet on themselves—and win? In this episode, I’m joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds and launching a new classic-meets-modern car sales brand, their journ…

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From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook 54:05

24d ago54:05

54:05

TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sale…

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Actionable tips: The Game-Changer's Guide to eCommerce Marketing with Matt Janaway 49:52

22d ago49:52

49:52

Actionable tips: The Game-Changer's Guide to eCommerce Marketing Matt Janaway is a seasoned eCommerce expert, currently serving as the CEO of Marketing Labs, a UK-based digital marketing agency specializing in SEO and paid advertising. Matt brings a wealth of knowledge to the table with a background in eCommerce entrepreneurship and a keen understa…

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Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How ... 22:35

25d ago22:35

22:35

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily. Mike also reveals how AI-driven insights help bra…

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Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1) 20:57

24d ago20:57

20:57

In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators…

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The £500K Exit That Saved Jayden Clark's Sanity 56:31

26d ago56:31

56:31

Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o "I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success." Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instea…

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What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter ... 14:34

27d ago14:34

14:34

In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics. Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and pro…

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Focusing on Employee Happiness Almost Destroyed Taylor Holiday’s Business 54:42

29d ago54:42

54:42

What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s history. Listen in as we talk about the difficult transition from an em…

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The Power of Product Positioning and Staying Relevant for 25 Years 39:16

1M ago39:16

39:16

What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" cate…

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Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5) 5:37

29d ago5:37

5:37

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strat…

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Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale ... 29:23

1M ago29:23

29:23

In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC…