Best Shopify Store Optimization Podcasts (2025)

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The Danger of Sacrificing Life for Success | Richie Norton (MU Classic) 53:24

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5m ago53:24

53:24

#665 Is your business building the life you want — or stealing it? In this episode hosted by Kirsten Tyrrel, we’re joined by social entrepreneur and author Richie Norton to challenge the way we think about work, success, and freedom. Richie shares why how you’re paid matters more than how much, and how to use “positive constraints” to align your bu…

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Ep. 3234 - Q&A: “What’s a fair founder-investor deal between friends?” 5:35

5h ago5:35

5:35

Cash can launch the product; labor will keep it alive. Today we map out founder-friendly splits, vesting schedules, and a simple “dynamic equity” formula that grows with effort. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes…

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Work Less, Earn More: How Outsourcing Customer Service Pays Off | Jordan Brown (MU Classic) 55:06

15h ago55:06

55:06

#664 Is customer service draining your time and resources? It doesn’t have to! In this episode hosted by Kirsten Tyrrel, we’re joined by Jordan Brown, founder and CEO of Omnie, who explains how outsourcing customer service can actually increase revenue while giving you back valuable time. Jordan shares how the right mix of AI and human support can …

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Buy, Sell, and Flip Online Businesses — Even If You're NOT the 1% (Live Demo!) | Blake Hutchison 45:39

1d ago45:39

45:39

#663 Most entrepreneurs talk about starting businesses — but what about buying or selling them? In this episode, host Kirsten Tyrrel sits down with Blake Hutchison, CEO of Flippa, the world’s leading marketplace for buying and selling online businesses. Blake explains how Flippa helps everyday entrepreneurs find liquidity and buyers for digital ass…

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Ep. 3233 - Q&A: “Where do I find my first paying customer?” 4:56

1d ago4:56

4:56

One sale beats a hundred compliments. Let’s walk through a low-risk, weekend-ready plan that puts money in this side hustler’s hands within two weeks. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and li…

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Art Meets App Development: Launching a Mobile E-Card App on the Apple App Store | Kate Pitner 48:30

2d ago48:30

48:30

#662 What does it really take to turn your creative passion into a tech product? In this episode, host Kirsten Tyrrel chats with artist and illustrator Kate Pitner, the creator of Poppynotes — a boutique mobile e-card app bringing kindness, connection, and fun back to digital communication. Kate shares how her childhood love for designing greeting …

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Ep. 3232 - TBT: The Garage Gym Hustle That Went Digital 6:00

2d ago6:00

6:00

In this week’s Throwback Thursday segment, learn how one fitness fan turned flipping gym equipment into a small media business. He now sells setup guides and curates weekly home gym deals for thousands of subscribers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting…

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How to Reverse Engineer Your Business Goals | Final BMMM Coaching Call (Part 2 of 2) (MU Classic) 36:36

3d ago36:36

36:36

#661 Want to know the secret to building a business that practically runs itself? In Part 2 of the final coaching call for the Build My Money Machine program, Justin and Tara Williams dive even deeper into the actionable steps for building a successful business. They break down the final steps of the process — from creating and executing a prioriti…

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Need a Product Launch Strategy? From Chaotic Drop to Seamless, Hype-Driven Event | Michael Dodsworth 44:52

3d ago44:52

44:52

#660 What if you could turn product launches into full-blown fan experiences? In this episode, host Brien Gearin sits down with Michael Dodsworth, founder of Fanfare, the LA-based SaaS company helping brands like Nike and Supreme transform chaotic product drops into seamless, hype-driven events. Michael shares his journey from early engineering day…

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Ep. 3231 - STORY: The Coffee Grinder That Made $300,000 8:25

3d ago8:25

8:25

Rise and shine! A petroleum engineer finds the perfect item to resell on Amazon. He goes on to sell $300,000 worth of the humble coffee grinder. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener…

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Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic ... 33:43

3d ago33:43

33:43

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why …

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Building a Shopify Agency That Delivers Massive Growth for E-commerce Brands | Kurt Elster 44:06

4d ago44:06

44:06

#659 What if the simplest, scrappiest tactics could unlock massive success online? In this episode, host Kirsten Tyrrel chats with Kurt Elster, founder of Ethercycle and host of The Unofficial Shopify Podcast, about how he built a thriving agency helping e-commerce brands scale on Shopify. Kurt shares how handwritten letters under shop doors turned…

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What's New in Shopify: November 2025 35:21

4d ago35:21

35:21

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built. They also dig into the new VS Code-based theme editor (…

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Ep. 3230 - Q&A: “How do I test Facebook vs. free traffic?” 5:22

4d ago5:22

5:22

Free traffic feels safe, but paid ads might unlock a faster lane—IF the math checks out. Let’s design a two-week, $200 ad test with clear “go / no-go” numbers so this side hustler can see truth, not guesswork. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their j…

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The Power of Decisive Action | Final BMMM Coaching Call (Part 1 of 2) (MU Classic) 51:00

5d ago51:00

51:00

#658 Most people fail in business not because they don’t have the right idea — but because they get stuck in indecision! In this episode featuring Justin and Tara Williams, you'll hear Part 1 of the final coaching call for the Build My Money Machine program! In this special two-part segment, Justin and Tara reflect on the journey, share key lessons…

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Selling to Private Equity? How to Reverse Engineer a Million-Dollar Business Exit | Nick Bradley 43:51

5d ago43:51

43:51

#657 What does it really take to sell your business for millions? In this episode, host Brien Gearin sits down with Nick Bradley, founder of High Value Exit — a global expert who’s helped lead 26 business exits totaling $5 billion. Nick reveals how founders can prepare their businesses for a high-value sale, what private equity buyers really look f…

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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize ... 14:02

5d ago14:02

14:02

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about t…

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Ep. 3229 - First $1,000: Shopify Library Becomes Paid Subscription 6:45

5d ago6:45

6:45

Shopify merchants kept begging forums for the same quick theme fixes. One developer bundled all his proven snippets behind a $15 monthly paywall—and 170 store owners are happily copying, pasting, and paying. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job…

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Cash Flow Is the Key to Financial Freedom | Chris Miles (MU Classic) 53:20

6d ago53:20

53:20

#656 What if saving money isn’t the key to financial freedom—but creating cash flow is? In this episode hosted by Kirsten Tyrrel, Chris Miles, the cash flow expert and founder of Money Ripples, reveals why true financial freedom comes from cash flow, not just saving or investing in traditional ways. Chris shares how he retired twice by building str…

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Ep. 3228 - Weekend Workshop: When Getting Fired Becomes Your Best Break 7:15

6d ago7:15

7:15

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: if he hadn’t been pushed, he wouldn’t have made the leap. Side Hustle School features a new episode EVERY DAY, featuring detailed case studie…

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How Giving Away $100 a Day Transformed Our Financial Future | Jeff and Rhonna Farrer - Part 3 of 3 (MU Classic) 56:04

7d ago56:04

56:04

#655 What if the secret to financial freedom isn’t about how much money you have — but how you think about it? In this final episode of our three-part series hosted by Kirsten Tyrrel, Jeff and Rhonna Farrer share how shifting from a scarcity mindset to an abundance mindset transformed their financial future — and their marriage. From giving away $1…

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Ep. 3227 - Q&A: “Why won’t TikTok followers join my newsletter?” 5:19

7d ago5:19

5:19

TikTok, Snap, and Instagram fame is fun, but e-mail tends to pay the bills. Today we lay out the follower-to-inbox conversion math, including the moment a list becomes non-negotiable. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show in…

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How a Creative Slump Led a Digital Artist to Turn Coloring Books into a Thriving Business | Rhonna Farrer - Part 2 of 3 (MU Classic) 53:14

8d ago53:14

53:14

#654 What happens when your greatest strength — the very thing that defines your identity — suddenly disappears? In this episode hosted by Kirsten Tyrrel, Rhonna Farrer opens up about the highs and lows of her entrepreneurial journey — from building a successful career as a digital artist and app developer to facing a creative drought that challeng…

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Become a Web Designer Building Custom and Templated Sites on Showit (Live Demo!) | Chris Misterek 56:49

8d ago56:49

56:49

#653 Ever wondered how a former musician turned his creative passion into a thriving six-figure web design business? In this episode, host Kirsten Tyrrel sits down with Chris Misterek, founder of Self-Made Web Designer and team member at Showit, to explore his journey from the music industry to building a thriving career in web design. Chris shares…

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Ep. 3226 - Q&A: “Can I legally profit from salvaging barn wood?” 5:03

8d ago5:03

5:03

Old barns can be gold mines—or legal landmines. Today we cover permits, insurance, and realistic margins for turning reclaimed boards into profit. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listen…

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Become a Matchmaker and Get Paid to Pair Singles Looking for Love | Siobhan Copland 48:50

9d ago48:50

48:50

#652 What does it take to build a thriving matchmaking business while raising three kids and empowering others to find love? In this inspiring episode, host Brien Gearin sits down with Siobhan Copland, founder of Cupid in the City and Project 143, to hear how she transformed her side passion into a full-fledged career helping busy professionals fin…

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Ep. 3225 - TBT: A Guided Journal, a Friend in Need, and 1,000+ Sales 5:59

9d ago5:59

5:59

In this week’s Throwback Thursday segment, learn how a creative project for a friend in recovery became a business, eventually leading to a partnership with a Washington, DC nonprofit. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show i…

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Why Middle-Class Money Advice Is Flawed | Jeff Farrer - Part 1 of 3 (MU Classic) 1:00:19

10d ago1:00:19

1:00:19

#651 Is your paycheck secretly keeping you from living the life you want? In this powerful first episode of a three-part series hosted by Kirsten Tyrrel, Jeff Farrer shares his incredible journey from a successful academic career to becoming an entrepreneur. Jeff opens up about the moment he realized his high-paying job was draining his creative en…

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Building a 6-Figure Business as an Online Fitness Coach for Women | Amber Brueseke 43:27

10d ago43:27

43:27

#650 How do you turn a passion for fitness into a thriving online empire? In this episode, host Brien Gearin sits down with Amber Brueseke, founder of Biceps After Babies, to explore how she built a multi-six-figure business helping women lose fat, gain muscle, and transform their confidence. Amber shares how her nursing background and early exposu…

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Ep. 3224 - STORY: Line Chef Makes Millions Cooking Up Apron Empire 7:41

10d ago7:41

7:41

A chef sets out to reinvent the humble apron, growing it to a multi-million-dollar company while still working in restaurants at night. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A seve…

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Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How ... 13:05

11d ago13:05

13:05

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled…

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Black Friday Starts Early: The 3-Week Email Strategy 50:59

11d ago50:59

50:59

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything. SPONSORS Swym - Wishlists,…

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How You Can Get Paid to Organize Photos, Videos, and Keepsakes for Families | Catherine Nelson 42:24

11d ago42:24

42:24

#649 What started as helping a friend organize old photos turned into the creation of an entirely new industry! In this episode, host Brien Gearin chats with Catherine Nelson, founder of The Photo Managers, about how she turned her passion for preserving memories into a thriving international business. Catherine shares how she built a global commun…

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Ep. 3223 - Q&A: “When does a logo actually matter?” 4:37

11d ago4:37

4:37

Today’s caller wonders whether to polish the package or finish the product. We’ll set a two-checkpoint rule that keeps creativity flowing, without turning branding into busywork. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show include…

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How to Get Rich and Buy Your Freedom | Justin Williams and Andrew Giancola (MU Classic) 1:06:06

12d ago1:06:06

1:06:06

#648 From $120,000 in debt to millionaire by 40 — how did he do it? In this episode, cross-posted from The Personal Finance Podcast, Justin Williams sits down with host Andrew Giancola to share his incredible journey from being $120,000 in debt to achieving financial independence by the age of 40. Justin opens up about the challenges he faced after…

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Bringing a Product to Market? Lessons from Building a Multilingual Children's Brand | Marina Lidow 41:26

12d ago41:26

41:26

#647 How did a busy mom with a full-time job build a multilingual children’s brand from scratch? In this inspiring episode, host Kirsten Tyrrel sits down with Marina Lidow, founder of Lufi & Friends, a unique company helping little ones discover a love for language learning through music. Marina shares how her flagship line of singing board books —…

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Ep. 3222 - First $1,000: “CRM Makeovers” for Real Estate Agents 5:56

12d ago5:56

5:56

In this week’s First $1,000 segment, meet the HubSpot whiz who charges Realtors $500 for a three-hour CRM detox—merging duplicates, tagging leads, and automating follow-ups before lunch. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show…

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The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization ... 18:54

13d ago18:54

18:54

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously gene…

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The Ultimate Podcast Launch Formula | Doug Sandler (MU Classic) 47:15

13d ago47:15

47:15

#646 Want to make money from your podcast — even with a small audience? In this episode, host Brien Gearin sits down with Doug Sandler, the founder of Turnkey Productions and host of the Nice Guys on Business podcast. Doug shares his journey from writing a book to accidentally launching a successful podcast business that has produced over 1,600 epi…

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Ep. 3221 - Weekend Workshop: The Premium Pricing Paradox 7:19

13d ago7:19

7:19

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: the $100 Alaska coupon book that sells over and over. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of…

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How Successful Entrepreneurs Manage Time | Chris Hillier (MU Classic) 44:22

14d ago44:22

44:22

#645 Feeling like you're constantly putting out fires and never have enough time? In this episode, host Brien Gearin welcomes back Chris Hillier—entrepreneur, adjunct professor, and author of It’s About Time. Chris dives into the critical topic of time management for entrepreneurs, sharing why constant urgency might signal poor planning and how tim…

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Ep. 3220 - Q&A: “When is business coaching worth the cost?” 5:35

14d ago5:35

5:35

Coaching can fast-track growth—or drain a lot of money from your bank account. In this short episode, you’ll learn a simple metric to decide whether a pricey mentor is a smart bet or a motivational luxury. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. …

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Thinking About Quitting Your Job to Start Your Own Business? You’ll Want to Hear This First! | Bobby Hoyt (MU Classic) 51:34

15d ago51:34

51:34

#644 In this episode, host Brien Gearin sits down with Bobby Hoyt, the founder of Millennial Money Man and co-founder of Laptop Empires, now part of the larger Stellar Brands umbrella. Bobby shares his incredible entrepreneurial journey — from being a miserable high school band director to building a thriving online business empire. He opens up abo…

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Find Your Perfect Franchise Today on This AI-Optimized Marketplace (Live Demo!) | Alex Smereczniak 46:45

15d ago46:45

46:45

#643 Ever wonder how to find — or even build — the perfect franchise without wasting months in research or getting pressured by brokers? In this episode, host Kirsten Tyrrel sits down with Alex Smereczniak, founder of Franzy, a “Zillow for franchises” that uses AI to match aspiring business owners with the right opportunities. Alex shares how his j…

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Ep. 3219 - Q&A: “Can I sell carbon-offset checks to small brands?” 5:54

15d ago5:54

5:54

Green-washing headlines have everyone nervous, and for good reason. Today we design a “quick-check” carbon-audit service small brands will pay for—and keep the workload under two hours per client. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year…

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Scaling a Junk Removal Business from Scratch to 6-Figure Private Equity Sale | Joseph Lambert 42:04

16d ago42:04

42:04

#642 Ever wondered how a high school side hustle could turn into a six-figure business acquisition? In this episode, host Kirsten Tyrrel talks with Joseph Lambert, founder of a junk removal company he started at just 17 that grew fast enough to sell to a private equity firm. Joseph shares how he scaled from mowing lawns to managing a 30-person team…

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Ep. 3218 - TBT: I Built a Supplement Guide People Actually Trust 5:50

16d ago5:50

5:50

In this week’s Throwback Thursday segment, learn how a side hustler built a trustworthy supplement guide from one TikTok video, turning it into a $40,000 affiliate business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes fre…

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Why Business Procrastination Is Often About Wrong Priorities | John Miller (MU Classic) 41:38

17d ago41:38

41:38

#641 Are you sabotaging your success without even realizing it? In this episode, host Brien Gearin sits down with John Miller, author of QBQ: The Question Behind the Question, to dive deep into the importance of personal accountability in business and life. John shares how the right questions can shift your mindset, eliminate blame, and increase pr…