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Lady Gaga’s on Shopify: Go Behind the Build

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Manage episode 473228822 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.

Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.

In this episode, Shopify Partner Michal Klim takes us inside the build:

  • How Hydrogen and Oxygen power a site that never stands still.
  • Why merch sales weren’t the top priority—and what was.
  • Why a “conversion-first” mindset wouldn’t work here—and what did.

It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

🎧 Listen now on The Unofficial Shopify Podcast.

The Unofficial Shopify Podcast is made by possible by our sponsors:

Special thanks to our friends at Shopify and to our listeners.

Show Links

Work with Kurt

Want to optimize your Shopify store and grow your business? I help Shopify merchants like you increase conversions, streamline operations, and build standout online experiences.

Apply to work with me: Ethercycle
See how I’ve helped other brands: Recent Client Successes
Get my best Shopify insights: Join My Newsletter

Let’s make your Shopify store better, faster, and more profitable.

  continue reading

524 episodes

Artwork
iconShare
 
Manage episode 473228822 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.

Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.

In this episode, Shopify Partner Michal Klim takes us inside the build:

  • How Hydrogen and Oxygen power a site that never stands still.
  • Why merch sales weren’t the top priority—and what was.
  • Why a “conversion-first” mindset wouldn’t work here—and what did.

It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

🎧 Listen now on The Unofficial Shopify Podcast.

The Unofficial Shopify Podcast is made by possible by our sponsors:

Special thanks to our friends at Shopify and to our listeners.

Show Links

Work with Kurt

Want to optimize your Shopify store and grow your business? I help Shopify merchants like you increase conversions, streamline operations, and build standout online experiences.

Apply to work with me: Ethercycle
See how I’ve helped other brands: Recent Client Successes
Get my best Shopify insights: Join My Newsletter

Let’s make your Shopify store better, faster, and more profitable.

  continue reading

524 episodes

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