You Don’t Need to Go Viral — You Need to Be Visible
Manage episode 519214663 series 3643541
If you’ve ever watched a post flop and wondered if you’re cut out for this, take a deep breath—you don’t need millions of views to grow a real business. We unpack the difference between fleeting attention and durable visibility, and we show how consistent, human presence turns quiet viewers into loyal clients. Trust is the currency here, and it’s earned through steady action, not lucky spikes.
We start by reframing virality: attention can be loud, but it’s often shallow. Visibility, on the other hand, is about showing up where it counts, on a rhythm your audience can rely on. You’ll hear how one coach filled her 1:1 spots without a single viral hit, simply by sharing one honest story a day. We break down what consistency looks like in practice—one strong, helpful video, a weekly story with your face, and a simple email your people can look forward to. That cadence builds brand recognition and authority, even when the like count stays modest.
Then we talk mindset. Stop treating the algorithm like your boss; you’re the CEO and the platform is your tool. When you create to serve, not to please the feed, your message lands deeper and travels farther. To make it practical, we offer three high-impact plays: post with intention by asking who needs your message today, repurpose proven content to avoid burnout, and engage like a human—comment thoughtfully, reply to DMs, and use names so people feel seen. These small, consistent actions compound into trust, influence, and income.
We close with a seven-day visibility challenge: share something simple, real and you each day—no trending sounds, no filters, no perfection. Tag us with #unmutedCEO so we can cheer you on and spotlight your work. If this resonated, hit follow, share it with a friend who needs permission to show up, and leave a quick review to help more women find their voice. Your story matters, your visibility matters, and your next client might already be watching—quietly waiting for your next consistent step.
Every review, every share, every message helps us reach and raise up more unmuted women.
If you’re loving what you’re hearing, sis, hit subscribe and leave a review. Every share and review helps another sister find her way to this community.
✨ Tag Me: Screenshot this episode or share your bold move on Instagram—tag @tammymaynard_official
and use #BeUnmuted!
✨ Hang with me on Social Media:
Behind-the-scenes of CEO life, motherhood, faith, and my best visibility tips—plus DM me your “aha moments” from the show!
➡️ beacon.ai/tammymaynard
✨ Grab Your Free Visibility Checklist:
Ready to show up and be seen? Download the “Visibility Checklist for Introverted Mompreneurs”—your first step to going from invisible to Unmuted!
➡️ tammymaynard.myflodesk.com/visibility
✨ Want to be a Sponsor?
Are you a brand or business ready to reach purpose-driven women in business, faith, and motherhood?
Let’s partner! Get your products, services, or story in front of our powerful Unmuted CEO audience.
➡️ theunmutedceo.com/sponsor
✨ Want to be a Guest?
Do you have a story, message, or expertise that will bless our sisterhood?
Apply to be a guest on Unmuted and join Tammy for a real, raw, faith-fueled conversation!
➡️ theunmutedceo.com/guest
Chapters
1. Welcome & Follow Request (00:00:00)
2. Visibility Beats Virality (00:00:36)
3. Consistency Builds Authority (00:01:31)
4. You Are The CEO Not The Algorithm (00:02:59)
5. Three Practical Visibility Plays (00:03:52)
6. Mindset Reframe Beyond Analytics (00:05:15)
7. Seven-Day Visibility Challenge (00:06:24)
13 episodes