Are bold LinkedIn takes helping or hurting your sales motion?

In this episode of V5, Jarod Greene sits down with Todd Busler, CEO and co-founder of Champify, to question the certainty behind today’s loudest go-to-market opinions.

Todd sees a problem with the way leaders chase what’s trending, speaking in absolutes about which industries and approaches are 'dead,' without accounting for the complexity of different categories, motions, and stages of scale. He argues that most teams are too focused on cold outbound and not nearly focused enough on the rich first-party data already sitting in their CRM. From job changers to past champions, the real growth levers are often ignored.

In this episode, you’ll learn:

1. Why absolutes are misleading – Confident hot takes can distract from the nuance your business needs to succeed.
2. How first-party data unlocks scale – Former customers and closed-lost context can become your best revenue source.
3. Where your team might be wasting effort – Outbound isn’t dead, but it’s definitely harder. Knowing who already knows you is the better play.

Things to listen for:

(00:00) Introduction

(00:40) Why talking in absolutes misleads teams

(01:18) Social algorithms reward bad advice

(02:27) Why Todd avoids comment wars

(02:59) Outbound is getting less effective

(03:53) Companies misuse first-party data

(04:28) Retention and brand now matter more