Have you ever felt like your business message isn’t connecting the way it should? Or maybe you’re realizing that what you started offering isn’t exactly what your clients really want anymore?

Welcome back to the Uncaged Clinician Podcast! I’m your host, Kevin DeGroot, and today I’m diving into something every business owner faces at some point brand evolution. As a physical therapist and business coach, I’ve learned firsthand how important it is to keep your brand alive, clear, and aligned with both your growth and your clients’ needs. And trust me, when you resist evolving, you risk becoming irrelevant in a world that’s always moving forward.

Here’s what we’ll dive into in this episode:

• Why communication is the foundation of brand success

• How clarity (or lack of it) can make or break your business

• Elevating your services and knowing when it’s time to shift

• The art of standing out in a crowded marketplace

• Why listening to your clients can fuel your growth

• What Uncaged Clinician University is and why it matters for the future of therapy entrepreneurs

So, here’s the thing I really want you to remember: your brand isn’t supposed to stay the same forever. Just like you, it’s meant to grow, shift, and take on new life as your business evolves. When you embrace that growth instead of fighting it, you’ll naturally connect with the right people, stand out in your space, and build something that feels authentic, exciting, and built to last.

Uncaged Hack: "We don't need more gurus. We need more education and true competence as business owners." —Kevin DeGroot

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