A captivating journey through the world of mezcal with Susana, founder of Mezcal Arena, reveals how this traditional spirit is gaining momentum among enthusiasts. Through Susana’s personal stories and insights, we learn about mezcal's production, cultural significance, and the challenges faced in bringing an artisanal spirit to market.
• Introduction of the podcast and Susana's background
• Discussion about the rise of mezcal and its unique qualities
• Insights into the painstaking traditional production process
• Community involvement and sustainability in mezcal production
• Challenges faced from regulations and market entry
• Trailblazer tips for aspiring entrepreneurs

Chapters
00:00 Intro
01:25 The Journey into Mezcal
10:39 The Artisanal Process of Mezcal Production
16:28 Women in Mezcal: Roles and Contributions
17:18 Challenges in Bringing Mezcal to Market
23:36 Navigating Challenges in Business
25:57 The Rise of Artisanal Spirits
28:36 Sustainability and Conscious Consumerism
30:18 Engaging Consumers Through Experience
32:34 Personal Growth and Leadership Lessons
34:36 Connecting with the Next Generation
36:56 Innovating for a Younger Audience
40:01 Trailblazer Tips for Entrepreneurs
44:42 Outro
Follow Susanna
Shop http://www.mezcalreina.com/
Instagram @sfranyutti @mezcalreina
Linkedin https://www.linkedin.com/in/susana-franyutti
Watch https://youtu.be/CoL3l9IdVEs

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