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EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright
Manage episode 468690590 series 3643314
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π In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.
π Key Takeaways:
- π Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.
- β Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.
- π Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" products to succeed. Building brand loyalty is more important than ever.
- π’ Social Commerce & Influencers: Using TikTok Shop, Instagram, and influencer marketing is becoming essential for driving brand awareness and sales.
- π‘ Protecting Your Brand: Registering trademarks, copyrights, and utilizing Amazon Brand Registry are crucial for safeguarding a brand from copycats.
Chapters
1. EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright (00:00:00)
2. Welcome to Top of Search! (00:00:35)
3. Introducing Jessica Wright President of A02 Management (00:00:45)
4. Why Brand Building is the Future of Amazon (00:04:35)
5. The Success of Product Businesses on Amazon Up to Today (00:07:42)
6. How Saftey and Compliance Is Effecting the Amazon Marketplace (00:11:20)
7. The Challenges and Costs of Brick and Mortar (00:18:21)
8. Are The Days of Testing A Product on Amazon Over? (00:20:25)
9. Attribution from Off Amazon Efforts (AMC) (00:24:27)
10. Is Private Viable Still on Amazon is 2025? (00:29:28)
11. Understanding Brand Life Cycles and Aquisitions (00:30:30)
12. How Can You Build a Brand Around Your Private Label Product (00:40:43)
13. Using Organic Social Media to Grow Profits and Extend Product Lifecycles (00:43:49)
14. Building A Trade Dress for Your Brand (00:50:49)
15. A Checklist for Brand Building (00:52:14)
16. Social Commerce (00:56:12)
17. Welding, Roosters, & Chickens (00:59:44)
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