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EP 5: What You Learn Working At Amazon with Jeff Cohen
Manage episode 466496698 series 3643314
Jeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed.
Key Takeaways:
✅ Amazon prioritizes customer experience and long-term impact.
✅ Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.
✅ AI in advertising is constantly evolving—brands must stay adaptable.
✅ Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.
✅ Career advice: Start as a seller, work with an agency, or join Amazon.
✅ Amazon’s work culture encourages big thinking, problem-solving, and innovation.
🔗 Resources & Links:
📖 Amazon Leadership Principles
📊 Amazon Marketing Cloud
🛍️ Amazon Sponsored Ads
📈 Amazon DSP
💼 Amazon Jobs
We also discuss what Jeff recommends for people looking to be the next generation of thought leaders in the Amazon space break into the space.
Chapters
1. Welcome to Top of Search! (00:00:00)
2. Introducing Jeff Cohen Amazon Ad Tech Evangelist (00:00:47)
3. Living Amazon's Guiding Principals (00:03:03)
4. Thinking Big at Amazon (00:04:16)
5. How Does Amazon Look at Sellers In Respect to Customer Obsession (00:05:42)
6. One Way vs Two Way Door Decisions at Amazon (00:07:08)
7. When Two Guiding Leadership Principals Conflict at Amazon (00:11:39)
8. Understanding Product Development within Amazon (00:14:14)
9. Product Offerings at Amazon are Always Getting Better... (00:18:46)
10. The Importance to Talking About More Than Just What is New (00:20:47)
11. The Money is in Adapting and Prioritizing Actions (00:23:04)
12. Amazon Has Been Increasing Audience Targeting (00:24:06)
13. Understanding Upper Funnel Ad Products Should Be Measured Differently (00:26:08)
14. When is DSP Advertising Worth Allocating Spend? (00:27:40)
15. What Suprised Jeff the Most from His Travels (00:31:12)
16. How to Break Into the Amazon Selling and Services Space (00:33:15)
17. Should You Start an Amazon Business? (00:35:21)
18. Getting Hired at Amazon (00:37:50)
15 episodes
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