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EP 15: Can AI Replace Your Agency
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🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy.
🔑 Key Takeaways
🖼️ AI in Images: Helpful, but Risky
• Great for quick lifestyle images and background enhancements for small brands.
• Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.
📝 Copywriting with AI: A Strong Start
• AI drafts titles, bullets, and callouts well — but humans must edit for accuracy and compliance.
• Prompt engineering and tools like Character.AI and custom GPTs improve results.
📈 AI & Advertising: Only Half the Job
• AI ad tools help with data summarization but don’t outperform human ad managers.
• Rule-based PPC tools (like Optimizer or PPC Profit) are still preferred for control and consistency.
💡 AI for Ideation and Strategy
• AI shines in generating brand names, new ideas, and article drafts.
• Use AI for brainstorming and summarizing, not final decisions or strategy setting.
⚙️ Best Tools and Approaches Mentioned
• ChatGPT (especially with custom GPTs) – For content, prompts, and communications
• Claude – Better for technical writing, programming support, and detailed analysis
• Canva Pro – Easy creative tools with layered AI assistance
• Character.AI – Customer avatar creation and ideation training
• Rule-based PPC software – For safer ad management (vs. "auto AI" ad tools)
⚖️ AI + Agency Expertise: Hybrid is Best
• AI saves time on tedious tasks, but human review is essential.
• Agencies provide deeper customer understanding, legal compliance, and strategic decision-making that AI alone can't match.
🧩 Final Advice for AI Beginners
• Start by using AI to draft, not finalize — especially for copy and ideation.
• Learn basic prompt engineering or ask AI to create the best prompts for you.
• Treat AI like a team assistant, not a team replacement.
🔗 Useful Links Mentioned
• Character.AI – Build customer avatars and ideate with AI characters
• ChatGPT Explore GPTs – Browse and create custom GPTs
• Claude by Anthropic – Advanced AI for programming, writing, and analysis
• Canva Pro – AI-assisted creative tools for image generation
• Make.com – Workflow automation platform
• Otter.ai – Record and transcribe outlines for article writing
• Google Workspace – Built-in AI tools for documents and spreadsheets
• Optmyzr - Rule-based PPC management tool
Chapters
1. EP 15: Can AI Replace Your Agency (00:00:00)
2. Can AI Replace Your Agency? (00:00:08)
3. Where AI Helps: Knowing the Limits (00:00:55)
4. Using AI for Images: Pros and Cons (00:01:39)
5. AI Struggles with Branding and Copyright (00:03:34)
6. Common AI Image Fails to Watch For (00:06:36)
7. How to Use AI to Draft Amazon Copy (00:08:08)
8. Copywriting Risks: Accuracy, Liability, and Compliance (00:11:43)
9. Advertising with AI: Does It Work? (00:12:34)
10. AI for PPC Management: Where It Fails and Helps (00:14:08)
11. Using AI for Brand Ideation and Naming (00:16:38)
12. Writing Articles and Content with AI (00:18:05)
13. Using AI to Improve Image Prompts (00:19:43)
14. Improving Communications with AI Tone Adjustment (00:23:01)
15. Best Places for Beginners to Start Using AI (00:26:24)
16. Tools Like Character.AI and Custom GPTs (00:27:56)
17. Investing Time to Learn AI Properly (00:30:02)
18. One Thing at a Time: How to Get Started (00:32:00)
19. AI as a Team Assistant, Not a Replacement (00:32:28)
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