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Content provided by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali

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Manage episode 464025228 series 3643314
Content provided by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show.

Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world.

Key topics covered:

  • Abe’s Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how he’s managed hundreds of millions in sales and now focuses on PPC strategies with a data-driven approach.
  • Amazon Advertising Insights: Abe explains the nuances of sponsored brand ads, how product pricing affects ad performance, and the importance of understanding customer lifetime value.
  • Challenges in E-commerce: They discuss common mistakes brands make, like assuming agencies can solve all problems without client involvement and the necessity of having resources like inventory to support ad growth.

They also dive into personal anecdotes, including:

  • How a simple brand name helped one company achieve $3 million in sales despite having an undifferentiated product.
  • The pitfalls of relying on agencies without active brand participation.

Key Takeaways:

  • There's no one-size-fits-all approach to Amazon advertising.
  • Success often comes from testing strategies tailored to each brand's unique strengths and audience.
  • Agencies should be partners, not just service providers—collaboration is key to growth.

Links Mentioned in the Episode:

  1. XP Strategy- XPStrategy.com
  2. Amazon Advertising - https://advertising.amazon.com

Connect with our Hosts

Robyn Johnson- Marketplace Blueprint - A full-service agency offering SEO, Advertising, Seller Support, and Strategy for Amazon, Walmart, and Mercado Libre.

  continue reading

Chapters

1. EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali (00:00:00)

2. Getting To Know Your Hosts (00:00:06)

3. About Abe Chomali of XP Strategy (00:01:03)

4. Abe is "OG" Amazon (00:04:01)

5. Strategies Will Vary By Company (00:04:45)

6. What Makes XP Strategy DIfferent (00:10:22)

7. Aligning Actions to Company Goals (00:13:03)

8. What Makes It Harder To Work With A Client (00:16:53)

9. Using An Agency Is Like Sending Your Kid Off To School (00:19:30)

10. Abe's One Thing (00:21:49)

11. Thanks for Listening! (00:24:26)

15 episodes

Artwork
iconShare
 
Manage episode 464025228 series 3643314
Content provided by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show.

Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world.

Key topics covered:

  • Abe’s Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how he’s managed hundreds of millions in sales and now focuses on PPC strategies with a data-driven approach.
  • Amazon Advertising Insights: Abe explains the nuances of sponsored brand ads, how product pricing affects ad performance, and the importance of understanding customer lifetime value.
  • Challenges in E-commerce: They discuss common mistakes brands make, like assuming agencies can solve all problems without client involvement and the necessity of having resources like inventory to support ad growth.

They also dive into personal anecdotes, including:

  • How a simple brand name helped one company achieve $3 million in sales despite having an undifferentiated product.
  • The pitfalls of relying on agencies without active brand participation.

Key Takeaways:

  • There's no one-size-fits-all approach to Amazon advertising.
  • Success often comes from testing strategies tailored to each brand's unique strengths and audience.
  • Agencies should be partners, not just service providers—collaboration is key to growth.

Links Mentioned in the Episode:

  1. XP Strategy- XPStrategy.com
  2. Amazon Advertising - https://advertising.amazon.com

Connect with our Hosts

Robyn Johnson- Marketplace Blueprint - A full-service agency offering SEO, Advertising, Seller Support, and Strategy for Amazon, Walmart, and Mercado Libre.

  continue reading

Chapters

1. EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali (00:00:00)

2. Getting To Know Your Hosts (00:00:06)

3. About Abe Chomali of XP Strategy (00:01:03)

4. Abe is "OG" Amazon (00:04:01)

5. Strategies Will Vary By Company (00:04:45)

6. What Makes XP Strategy DIfferent (00:10:22)

7. Aligning Actions to Company Goals (00:13:03)

8. What Makes It Harder To Work With A Client (00:16:53)

9. Using An Agency Is Like Sending Your Kid Off To School (00:19:30)

10. Abe's One Thing (00:21:49)

11. Thanks for Listening! (00:24:26)

15 episodes

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