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Why Buyers Aren’t Buying Anymore (And How to Change That)
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In this episode of the Third Way podcast, Manuela Martinez and Adam Smith dive into the unseen forces behind the global drop in sales conversions — and why it’s not about broken funnels or weak marketing tactics.
From the war in Ukraine to post-COVID societal shifts, today’s buyers are influenced by far more than what happens in the digital marketplace. They bring history, fear, hope, and a deep search for meaning into every purchasing decision.
We explore:
- How societal events directly impact buyer trust and decision-making
- Why the “gold rush” days of online marketing are over — and what’s replacing them
- The generational move from safety → status → meaning
- Why Gen Z refuses to buy from companies without real societal impact
- How to rebuild intrinsic motivation in both your team and your clients
- Why your funnels must become psychological journeys, not conversion machines
This is a call to founders, leaders, and visionaries to stop chasing quick wins and start building movements that last. The companies that adapt to this shift — and sell with meaning — will not only survive but thrive in the next era of business.
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